Creator Pay Debate: Amazon Offers Influencers $25 for Videos
Amazon's bid to amplify its TikTok-Style shopping feed has caused some controversies, with creators saying the rates are too low for their work.
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From Lyrics to Likes: Crafting Content with Strategic Music Licensing
Lessons from IMS NYC 2023 on how to best approach the world of music and licensing to find a groove with your audience.
Economic Storms Ahead? Four Steps to Future-Proofing Your Influencer Marketing Strategies
Lessons on how to approach influencer marketing in a smart and sustainable way to ensure success down the road.
Algorithm Altered: TikTok Updates Affecting EU Users Explained
Users in the EU will soon be able to switch off personalisation, amongst other changes. How is this going to impact creators on the platform?
JavaScript Tag vs. API – What Is the Future of Affiliate Tracking?
Is one approach better than the other? We hear from a panel of experts.
Why Love Island Stars Are Losing Their Influencer Power
As the latest series of Love Island UK draws to a close and the contestants look to embrace lucrative influencer deals, new research shows consumers are turning their backs on flashy influencer content.
