Are you sitting comfortably? I hope so, as this week unfolds with a blend of intrigue and innovation across the social media landscape and we’re about to dive in deep. 

Taylor Swift faces a digital showdown amid AI-generated threats, while MrBeast pioneers a new influencer frontier in the realm of action figures. 

Meanwhile, Priorities USA ignites a pro-Biden influencer campaign, and Instagram navigates the testing waters of its 'Flipside' feature. 

But that’s not all, as we explore Meta’s latest tools that connect talent to talent managers, and TikTok’s new ‘Video View Booster’ which encourages creators to share longer content. Let’s begin…

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