Our best deep dives and scoops – exclusively for our valued Partner+ members.
This insightful discussion at The Voicebox underscored the importance of authentic representation in influencer campaigns during the Influencer Marketing Show Europe.
Also, retail media surges with a new LiveRamp partnership and cookie deprecation, while creator marketing gets an AI makeover in another collaboration. Plus, much more.
In a recent ruling, the ASA warned hotel giant Accor about undisclosed influencer marketing practices at The Savoy, over a TikTok post that the hotel knew nothing about.
Everything you might have missed from the past week in influencer marketing and the creator economy.
We ask people from across the affiliate space where they think coupon partners are headed.
Marketers are no longer sure that traditional segmentation works. Does this mean personalisation is a bust, or is there a way to adapt?
