Cashback Conquers As Best Performing Affiliate in Q4 2023
With optimism soaring in the affiliate industry, we look at the publisher types driving the most sales last quarter.
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Week in Review: Creator Economy’s Call For Change, MrBeast Takes on X, and YouTube’s Layoffs
The Creator Economy pushes for transparency and fairness, TikTok introduces game-changing ad analytics, MrBeast tests X's unique monetisation, and more, marking a dynamic week in reshaping the influencer marketing space.
TikTok’s “Scary” Search Bar and Its Responsibility Over Gen Z
Adobe's recent report explores TikTok’s hidden search engine powers, but recent controversies surrounding its suggested search bar results indicate a need for a heightened responsibility over its majority Gen Z audience.
Q4 2023 IPA Bellwether Report: What It Means For Affiliate Marketers
Growth and budgets are up, but it’s not all sunny in the world of marketing. So how will all of this impact the partner marketing space?
Influencer Marketing Set to Soar, Reaching $199.6 Billion by 2032
Amidst the digital transformation and burgeoning cost-effective marketing, a recent report by Allied Market Research reveals that key players such as NeoReach, Mavrck, and Aspire are leading the charge.
Week in Review: Connected TV Gets Another Perfomance-powered Update
Everything you might have missed from the past week in partnership marketing.
