In the wake of The House’s vote that could potentially ban TikTok or compel ByteDance to sell it in the US, attention now turns to whether a similar fate awaits the popular social media platform in the UK. 

The move, backed by President Biden, now awaits a decision from the Senate, leaving the future of the immensely popular social media platform uncertain. Industry leaders and creators in the US reacted to the news with disbelief, sharing that a ban on the app could deeply impact their income and livelihoods.

A trickle-down effect

Across the pond, the UK Creator Economy and influencer marketing space watches on nervously, questioning if there could be a trickle-down effect.

We’ve already seen the UK stamp down on TikTok when it was banned on phones and other devices used by government ministers and civil servants based on ‘security grounds.’ However, TikTok has strongly denied the allegations that it provides the Chinese government with users' data.

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