“Our strategy is to focus on content,” says John Sadeghipoor, Director of Marketing, Free People Europe at URBN. 

He continues, “Predominantly influencers, magazines, and press. We do also work with some of the big BNPL partners – Klarna, Clearpay. LTK is our biggest partner, which is something I’m really proud of because we love the content that we create with our partners… It’s authentic, it’s real. They genuinely love the products.”

This week, we caught up with Sadeghipoor at Rakuten Dealmaker Europe, following his fascinating panel session on ‘growth strategies for a high-converting affiliate funnel’.

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