With agencies temporarily shut and shoots cancelled, brands are turning to influencers for content creation in favour of production agencies according to a study by marketing agency Obviously.
Obviously analysed
According to The Information, YouTube is reportedly working on ‘Shorts,’ which will have the same functions as TikTok in the existing YouTube app as opposed to being a stand-alone
The global outbreak of COVID-19 quickly caused disruption for influencer marketers. With teams now adjusting to working from home as offices shut, advertising budgets have been frozen, and industry
Stadiumred Group has acquired influencer marketing agency Mediakix for an undisclosed amount, adding to its expanding agency collective. It is the group’s fifth acquisition in two years, and the
As the Coronavirus outbreak has forced people to stay inside, Instagram Live, which launched in 2016, has seen a huge surge in usage. Instagram Live, which plays Instagram livestreams that
Coronavirus is shaking up business and consumer habits across the globe. According to online marketplace IZEA’s latest study, 66% of social media users believe their social media usage habits
Manchester-based beauty and wellness brand group, The Hut Group, has announced it is creating more than 500 new job roles across manufacturing and distribution in response to a surge
SoundCloud has partnered with live streaming platform Twitch to help support musicians who can no longer play live shows to audiences due to the coronavirus outbreak. Many artists are live
We fully anticipate the Influencer Marketing Show will run as scheduled and will be back for two action-packed days on October 27 and 28. Brands, agencies, tech platforms, and
Last year, TikTok partnered with corporate law firm K&L Gates to advise the platform on its moderation policies.
Now, TikTok announced it is introducing a new initiative, known
TikTok knows its users are concerned as views and engagement on trusted content around coronavirus continue to rise. In response, TikTok is partnering with the World Health Organization (WHO) to
In a bid to combat misinformation being shared online, the UK Government has announced it is partnering with social media influencers to help share accurate information about the COVID-19
