According to new international research published today by Takumi, YouTube influencers are the most trusted by consumers.
The report looks at consumer, influencer and marketer opinions of TikTok, YouTube and
AspireIQ’s new report focuses on helping brands understand how to build an effective community marketing program and found a disconnect between what consumers want versus how brands engage them,
Today, CreatorIQ was named a ‘Leader’ in The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020.
Forrester said: “CreatorIQ customers love how the platform pushes brand-specific influencer insights into
While it may come as no surprise that 98% of marketers said that COVID-19 changed their marketing plans, the majority of marketers (71%) feel that influencers have the power
Influencer marketing platform Tagger Media has announced its expansion to Singapore, Australia, Brazil, and France, in addition to its offices in the UK and US.
“Tagger is well-poised to
Instagram announced it is doing more to support creators on the platform. It is testing out a new feature that lets viewers purchase during a live video, allowing creators to
As budgets are being cut across the board due to the global pandemic, marketers will be looking to accurately track spend, opitmise budgets, and measure return on investment. In light
Despite COVID-19, new research suggests the Instagram influencer market hasn’t suffered as much as other industries when comparing marketing budgets for sponsored posts and Stories on Instagram during
Facebook has announced the launch of Shops – its biggest move into e-commerce yet. The new commerce feature will allow businesses to set up online shops on both Facebook and
Kevin Mayer, Disney’s former head of streaming, leaves to join TikTok as the first CEO at a time of explosive growth for the video platform. As well as his
Instagram has just launched a new Guides feature that lets creators curate content in a single location and provides a new way for users to discover curated recommendations on the
YouTube is launching a series of new updates to help creators enhance their content and moderate their channel.
Audience activity
All creators on the platform will now be able to
