Today, CreatorIQ was named a ‘Leader’ in The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020.
Forrester said: “CreatorIQ customers love how the platform pushes brand-specific influencer insights into key decisions around influencer selection and negotiation.”
Forrester evaluated influencer marketing companies during the process, scoring all on the criteria of:
- Influencer data access
- Influencer data management
- Data science capabilities
- Measurement and reporting
- Product vision
The influencer companies were also segmented into three categories: in-house platforms, managed platforms, and marketplaces.
“It is an honor to be recognised by Forrester as a Leader and the highest performing product in our category,” said Igor Vaks, founder and CEO of CreatorIQ. “Our company vision is driven by a belief that brand advocacy and authentic influence marketing are a better and more effective way to do business. This belief is validated daily by the brilliant work our clients are doing, and this belief is confirmed by the exponential growth of in-house brand advocacy programs.”
“CreatorIQ stands out as the highest performing in-house influencer platform. Some of the world’s largest brand holding companies and e-commerce retailers use CreatorIQ to manage tens of thousands of influencers. Its strengths include depth of influencer talent, analytics, and data science capabilities,” outlined Forrester.
