Innovation Takes Centre Stage: The Winners of the Global Performance Marketing Awards 2023
Catch up on who won gold and everything else you missed at the excellent 7th GPMAs.
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Filtered and digested for you. The latest relevant industry news published by the Hello Partner newsroom.
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Week in Review – Amazon’s Fall Frenzy Forecasts Popular Product Categories for Holiday Season
Also, retail media surges with a new LiveRamp partnership and cookie deprecation, while creator marketing gets an AI makeover in another collaboration. Plus, much more.
GroupM Partners with Amazon Ads to Elevate Creator Content Amplification
The collaboration aims to offer the agency’s clients the chance to elevate their advertising with engaging creator-led campaigns on a global scale.
TikTok Revamps Creator Payments for Viral Filters and Effects
Through lower entry criteria and a flexible payment structure, TikTok is enhancing its Creator Fund to offer more support and recognition to the creators of viral filters and effects.
Google's SGE Update: How It Could Empower Performance Marketing
Google’s AI search feature now has the ability to generate images and long-form text. But how will this power-up the output for performance and affiliate marketers?
TikTok Expands Creative Horizons With Direct Posting Feature
The short-form video platform now supports direct posting from AI-powered Adobe apps, CapCut, Twitch, and more.
