Adobe Buys Semrush in $1.9 Billion Deal as AI Search Becomes Critical for Creators
Adobe has announced plans to acquire Semrush for $1.9 billion in cash in a move set for 2026.
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Influencer Strategists Launches New Influencer Marketing Experts Community
The community aims to offer a new centre of gravity for industry professionals seeking focused expertise rather than broad macro commentary.
Affiliate Spend Is Up, and Influencers Are Leading the Charge
New data shows that a lot of the increased spend on affiliate is flowing to influencers. With Black Friday around the corner, focusing on these partnerships could be the edge for a winning programme.
Profound Launches Leaderboard of Brand Visibility in LLMs
Why this public index will be useful for both advertisers and affiliates moving forward.
IMTB launches Measurement and Evaluation Committee
The Influencer Marketing Trade Body has announced the launch of its new Measurement and Evaluation Committee.
Shopee and Meta Partner to Power Social Commerce and Affiliate Growth Across Asia and Brazil
Creators in Southeast Asia, Taiwan, and Brazil can now connect their Facebook and affiliate accounts via ‘Facebook Affiliate Partnerships.’
