Newsdesk - Hello Partner (Page 22)

Affiliate Industry Reflects on Sudden Closure of Cashrewards

Cashrewards’ sudden closure has prompted reactions across the industry, with agencies, rivals, and former staff paying respect to the iconic cashback provider.

By Sol Wilkinson

/ 8 Sep 2025

Affiliate Industry Reflects on Sudden Closure of Cashrewards

Performance Marketing Awards Return for 20th Anniversary with Exciting New Categories

The PMAs are back, celebrating two decades of excellence in performance marketing. This year introduces new categories reflecting the latest trends in AI, social commerce, and peak trading campaigns.

By Sol Wilkinson

/ 2 Sep 2025

Performance Marketing Awards Return for 20th Anniversary with Exciting New Categories

Awin Urges Apple for Affiliate Guidance on ATT

App Tracking Transparency causes problems for affiliate marketing, even though affiliate tracking is considered uninvasive, and in a lot of cases, necessary. Awin is calling for change.

By Sol Wilkinson

/ 1 Sep 2025

Awin Urges Apple for Affiliate Guidance on ATT

LinkedIn Live: Cancel Culture & Crisis Management - A Framework for Accountability in Brand-Creator Partnerships

On our LinkedIn Live, Beckii Flint will discuss how brands can proactively prepare for potential crises when the unexpected occurs.

By Sofia Aira

/ 28 Aug 2025

Hero100 2025: Celebrating the People Powering Partnerships

Nominations are now open to anyone driving partnership success in affiliate and creator marketing.

By Sol Wilkinson

/ 28 Aug 2025

Hero100 2025: Celebrating the People Powering Partnerships

Perplexity Launches New Compensation Model for Publishers: How Helpful Will It Be?

Comet Plus includes a new publisher compensation scheme. But questions remain around how affiliate marketing can be involved, and the exclusivity of these partnerships.

By Sol Wilkinson

/ 26 Aug 2025

Perplexity Launches New Compensation Model for Publishers: How Helpful Will It Be?

Publishers Make Demands for Pay-Per-Crawl Model in Face of AI Search

A new affiliate model? Early reports of PPC (pay-per-crawl) emerge to counter the impact of AI search on publishers.

By Sol Wilkinson

/ 22 Aug 2025

Publishers Make Demands for Pay-Per-Crawl Model in Face of AI Search

Google’s Deprecation of Firebase Dynamic Links Sparks Concern Among Marketers

The deprecation has been deemed a "wake-up call" to marketers, as many search for a quick solution.

By Sol Wilkinson

/ 22 Aug 2025

Google’s Deprecation of Firebase Dynamic Links Sparks Concern Among Marketers

The Partner’s Arms: PI LIVE Europe’s Collaborative Learning Zone

Hosted at the beloved Walrus & Carpenter, The Partner’s Arms will host a unique and collaborative set of sessions, meetings, and mixers.

By Newsdesk

/ 19 Aug 2025

The Partner’s Arms: PI LIVE Europe’s Collaborative Learning Zone

PI LIVE Europe Agenda is Here – Conversations Shaping the Industry’s Future

The agenda is here! We have comments from speakers below, and the full agenda for your perusal.

By Newsdesk

/ 19 Aug 2025

PI LIVE Europe Agenda is Here – Conversations Shaping the Industry’s Future

Agency Wins: Tombras Launches Sally Beauty “Sleeping Giant” Affiliate Programme

By Sol Wilkinson

/ 19 Aug 2025

Agency Wins: Tombras Launches Sally Beauty “Sleeping Giant” Affiliate Programme

ShareASale to Sunset in US as Awin Migration Wraps Up

As ShareASale prepares to sunset in October, the industry reflects not only on the history of the platform but also on the community and innovation it fostered, which are now carried forward under the Awin brand.

By Sol Wilkinson

/ 19 Aug 2025

ShareASale to Sunset in US as Awin Migration Wraps Up