Newsdesk - Hello Partner (Page 22)

“A Complete Absence Of Ethics” What Georgina Cox’s Dispute with Sweaty Betty Means for Creators

Georgina Cox is currently at the centre of a legal battle with global activewear brand Sweaty Betty.

By Sofia Aira

/ 20 Nov 2025

“A Complete Absence Of Ethics” What Georgina Cox’s Dispute with Sweaty Betty Means for Creators

Adobe Buys Semrush in $1.9 Billion Deal as AI Search Becomes Critical for Creators

Adobe has announced plans to acquire Semrush for $1.9 billion in cash in a move set for 2026.

By Sofia Aira

/ 19 Nov 2025

Adobe Buys Semrush in $1.9 Billion Deal as AI Search Becomes Critical for Creators

Influencer Strategists Launches New Influencer Marketing Experts Community

The community aims to offer a new centre of gravity for industry professionals seeking focused expertise rather than broad macro commentary.

By Sofia Aira

/ 19 Nov 2025

Influencer Strategists Launches New Influencer Marketing Experts Community

Affiliate Spend Is Up, and Influencers Are Leading the Charge

New data shows that a lot of the increased spend on affiliate is flowing to influencers. With Black Friday around the corner, focusing on these partnerships could be the edge for a winning programme.

By Sol Wilkinson

/ 17 Nov 2025

Affiliate Spend Is Up, and Influencers Are Leading the Charge

Profound Launches Leaderboard of Brand Visibility in LLMs

Why this public index will be useful for both advertisers and affiliates moving forward.

By Sol Wilkinson

/ 7 Nov 2025

IMTB launches Measurement and Evaluation Committee

The Influencer Marketing Trade Body has announced the launch of its new Measurement and Evaluation Committee.

By Sofia Aira

/ 5 Nov 2025

IMTB launches Measurement and Evaluation Committee

Shopee and Meta Partner to Power Social Commerce and Affiliate Growth Across Asia and Brazil

Creators in Southeast Asia, Taiwan, and Brazil can now connect their Facebook and affiliate accounts via ‘Facebook Affiliate Partnerships.’

By Sol Wilkinson

/ 28 Oct 2025

Shopee and Meta Partner to Power Social Commerce and Affiliate Growth Across Asia and Brazil

ShopMy Raises $70M to Scale Creator-Driven Commerce at $1.5B Valuation

The platform has seen a rapid rise, now facilitating over $1 billion in annual sales.

By Sol Wilkinson

/ 28 Oct 2025

ShopMy Raises $70M to Scale Creator-Driven Commerce at $1.5B Valuation

Only 16% of Sales Are Truly Influenceable, Affiliate Marketing Is Ready to Lead the Full-Funnel Era

A minority of consumers are swayed by lower-funnel tactics. Affiliate might have the full-funnel answer for brands.

By Sol Wilkinson

/ 28 Oct 2025

Only 16% of Sales Are Truly Influenceable, Affiliate Marketing Is Ready to Lead the Full-Funnel Era

CreatorFest Europe 2025: A Day Packed With Colour, Charisma and Creators

CreatorFest, held last Thursday, was a loud, joyful celebration of just how far the creator economy has come.

By Sofia Aira

/ 28 Oct 2025

CreatorFest Europe 2025: A Day Packed With Colour, Charisma and Creators

Meta Introduces £2.99 Ad-Free Subscriptions for Instagram and Facebook in the UK: What It Means for Influencer Marketers

Meta, the parent company of Facebook and Instagram, has announced paid subscriptions for UK users who can have an ad-free experience.

By Sofia Aira

/ 27 Oct 2025

“This is how you attribute fairly in a clickless world” Sean Sewell, Partnerize, Announces VantagePoint

Partnerize’s latest product will help advertisers and publishers track, measure, and reward affiliate influence inside LLM responses.

By Sol Wilkinson

/ 23 Oct 2025

“This is how you attribute fairly in a clickless world” Sean Sewell, Partnerize, Announces VantagePoint