The new partnership reveals how loyalty programmes can become full-funnel ecosystems, driving immense value for both savvy shoppers and partnered brands.
Meta has opted not to endorse the European Union’s (EU) new voluntary Code of Practice, which is intended to guide companies in complying with the bloc’s forthcoming AI Act.
As OpenAI turns ChatGPT into a shopping destination, questions mount over how the platform handles attribution, affiliate content, and ethical grey areas in the AI-led customer journey.
Is it all really sunshine and dollar signs? AI influencers are becoming increasingly human, and it’s going to be difficult to distinguish between what’s real and what’s fake soon.
