Newsdesk - Hello Partner (Page 21)

The USPAs Return for 2026, Now Fully Digital, and Entries Are Open Today

Download the Entry Kit now.

By Sol Wilkinson

/ 10 Dec 2025

The USPAs Return for 2026, Now Fully Digital, and Entries Are Open Today

Tradedoubler Reports Record Cyber Weekend as UK Order Values Surge

CSS and Creators emerge as the leading partners, and Travel takes a larger share of spend.

By Sol Wilkinson

/ 9 Dec 2025

Tradedoubler Reports Record Cyber Weekend as UK Order Values Surge

EU’s €120M Fine Against X: What It Means for Influencer Marketers and the Creator Economy

The European Commission has issued a €120 million fine against X for violations of the Digital Services Act (DSA). What does this mean for the creator economy?

By Sofia Aira

/ 8 Dec 2025

EU’s €120M Fine Against X: What It Means for Influencer Marketers and the Creator Economy

Netflix Acquires Warner Bros, Building a CTV Powerhouse

What does the major acquisition mean for performance marketing?

By Sol Wilkinson

/ 5 Dec 2025

Netflix Acquires Warner Bros, Building a CTV Powerhouse

Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home

PI LIVE is coming to Bristol on 26th March 2026…

By Newsdesk

/ 4 Dec 2025

Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home

Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme

Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.

By Sol Wilkinson

/ 2 Dec 2025

Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme

OpenAI Experiments with Marketplace Ads in ChatGPT

Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.

By Sol Wilkinson

/ 1 Dec 2025

OpenAI Experiments with Marketplace Ads in ChatGPT

FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities

Affistash Co-Founder describes the move as a new “milestone.”

By Sol Wilkinson

/ 25 Nov 2025

FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities

UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?

The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.

By Sofia Aira

/ 25 Nov 2025

UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?

PayPal Wins Dismissal of Influencer Lawsuit Over Honey’s Alleged Cookie Stuffing

The court states that the complaint fails to demonstrate concrete harm, noting that lost commissions result from last-click attribution rules.

By Sol Wilkinson

/ 25 Nov 2025

PayPal Wins Dismissal of Influencer Lawsuit Over Honey’s Alleged Cookie Stuffing

“It Felt Good to Fight Back” German Affiliate, Idealo, Awarded €465 Million in Google Lawsuit

Despite the ruling in Idealo’s favour, Malte Landwehr - who was involved in the case - feels sceptical about the success of affiliates fighting Google moving forward.

By Sol Wilkinson

/ 24 Nov 2025

“It Felt Good to Fight Back” German Affiliate, Idealo, Awarded €465 Million in Google Lawsuit

One Third of Golden Quarter Spend Still Happens After Black Friday

New research reveals nearly half of Golden Quarter spending happens after Black Friday, with four shopper groups driving distinct behaviours across the peak season.

By Sol Wilkinson

/ 21 Nov 2025

One Third of Golden Quarter Spend Still Happens After Black Friday