Creator Pay Debate: Amazon Offers Influencers $25 for Videos
Amazon's bid to amplify its TikTok-Style shopping feed has caused some controversies, with creators saying the rates are too low for their work.
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Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.
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Week in Review: Mavrck Report Reveals Shifts in Creator Pay
Everything you might have missed from the past week in partnership marketing.
Economic Storms Ahead? Four Steps to Future-Proofing Your Influencer Marketing Strategies
Lessons on how to approach influencer marketing in a smart and sustainable way to ensure success down the road.
Is X’s (FKA Twitter) New Ranking Feature Useful for Influencer Marketers?
The feature arrives amidst an ongoing effort to improve opportunities for creators on the platform.
Creators of Colour Half as Likely to Secure a Brand Deal in Their First Year
New data provided by MSL identifies specific barriers to entry and success for diverse creators within the influencer marketing space.
Why Love Island Stars Are Losing Their Influencer Power
As the latest series of Love Island UK draws to a close and the contestants look to embrace lucrative influencer deals, new research shows consumers are turning their backs on flashy influencer content.
