Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

Creator Truth Bombs: Busting Industry Myths at IMS USA

Christine Göös and MacKenzie Green offer some harsh turths and dispel illusions around creator marketing.

By Sol Wilkinson

/ 7 Apr 2025

Creator Truth Bombs: Busting Industry Myths at IMS USA

Algowatch: March Social Media Updates

Welcome to Algowatch, where we look at algorithm changes affecting social media platforms. Let’s delve into some of March's biggest updates.

By Sofia Aira

/ 7 Apr 2025

"65% of TikTok Purchases Are Unplanned," Dr. Nadia Morozova on the Psychology Behind Social Commerce

Dr. Morozova came back to Rakuten Dealmaker to keep us up to date with consumer psychology and the power of social media.

By Sol Wilkinson

/ 7 Apr 2025

"65% of TikTok Purchases Are Unplanned," Dr. Nadia Morozova on the Psychology Behind Social Commerce

The Independent Doubles Down on Creators by Launching Independent Studio Verticals

The Independent is doubling down on creators with the launch of Independent Studio, a vertical video media production.

By Sofia Aira

/ 4 Apr 2025

“It’s Getting Viewers Hooked”: The Quirks of Influencer Marketing in Spain

Welcome to the first instalment of Creator Compass. We'll examine influencer marketing in Europe, starting with Spain.

By Sofia Aira

/ 3 Apr 2025

“It’s Getting Viewers Hooked”: The Quirks of Influencer Marketing in Spain

JCPenney Selects VaynerMedia as Its Social and Influencer Marketing Partner

JCPenney, one of the USA’s largest fashion retailers, has announced that it will be partnering with VaynerMedia to work on its social and influencer marketing overhaul.

By Sofia Aira

/ 1 Apr 2025

TikTok Shop Expands Operations into France, Germany and Italy With a Major Goal

TikTok Shop is pushing on with its expansion into Europe by launching operations in France, Germany and Italy.

By Sofia Aira

/ 1 Apr 2025

TikTok Shop Expands Operations into France, Germany and Italy With a Major Goal

Influencer Marketers: Don’t Underestimate the Power of TikTok Shop

TikTok Shop has often been an overlooked contender in the e-commerce industry, yet it can potentially wield the most power of any social media store.

By Sofia Aira

/ 28 Mar 2025

Agency Wins: MG OMD Secures Increased Investment from Two Major Brands

Other wins include: Influencer agency Relatable launching Libero across the Nordic region; AMP securing new fintech client; and WiredCo. to drive global growth for an Australian brand.

By Sol Wilkinson

/ 26 Mar 2025

Agency Wins: MG OMD Secures Increased Investment from Two Major Brands

YouTube Shorts Added to Google: The Rise in Social Search Is Changing Influencer Marketing

With the recent integration of YouTube Shorts into Google search desktop results, a unique opportunity has emerged for influencer marketers to harness the power of social search.

By Sofia Aira

/ 26 Mar 2025

YouTube Shorts Added to Google: The Rise in Social Search Is Changing Influencer Marketing

Meta to Test Community Notes Feature on Facebook, Instagram and Threads: What Influencer Marketers Should Know

Meta will be testing Community Notes, seen on X, on all of their major social media platforms, and the process will begin on the 18th of March.

By Sofia Aira

/ 25 Mar 2025

Meta to Test Community Notes Feature on Facebook, Instagram and Threads: What Influencer Marketers Should Know

How Google’s New Canvas AI Workspace Will Supercharge Influencer Marketing

Gemini, Google’s very own AI feature, has launched a brand-new AI-powered interactive workspace called Canvas.

By Sofia Aira

/ 25 Mar 2025

How Google’s New Canvas AI Workspace Will Supercharge Influencer Marketing