Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

New Unilever CEO Plans to Level up Marketing by Hiring ‘20 Times More Influencers’ in Ambitious Move

Fernando Fernandez was appointed as the brand new CEO of Unilever just this month, but he has already set his sights high on influencer marketing.

By Sofia Aira

/ 10 Mar 2025

New Unilever CEO Plans to Level up Marketing by Hiring ‘20 Times More Influencers’ in Ambitious Move

Meet the First Wave of Speakers at PI LIVE and IMS USA

Bringing together expertise and innovation across two major shows.

By Newsdesk

/ 5 Mar 2025

Meet the First Wave of Speakers at PI LIVE and IMS USA

Monthly Top Line – February 2025

This month’s movers and shakers, new hires, and career moves in partnership marketing.

By Sol Wilkinson

/ 28 Feb 2025

IMS USA: First Wave Agenda Launch is Here!

Browse the sessions we have in store this year.

By Mollie Leach

/ 19 Feb 2025

IMS USA: First Wave Agenda Launch is Here!

Are Bottom-Funnel Partners Over-Credited?

New data suggests that just 13% of lower-funnel partners initiate the conversions for which they receive credit.

By Sol Wilkinson

/ 17 Feb 2025

Are Bottom-Funnel Partners Over-Credited?

GA4 Undervalues Affiliate Marketing – Here’s What To Do About It

A look at alternative strategies to provide more accurate affiliate data.

By Sol Wilkinson

/ 14 Feb 2025

GA4 Undervalues Affiliate Marketing – Here’s What To Do About It

Influencer Marketing Projected to Hit $31.2 Billion by 2027

New data shows that influencers are outpacing many other types of affiliate partners. What’s to account for influencer marketing’s success as of late?

By Sol Wilkinson

/ 11 Feb 2025

Influencer Marketing Projected to Hit $31.2 Billion by 2027

Meta's Social Surge: Why Creators Are Flocking to Instagram and Threads

Research reveals that Meta’s platforms have taken the lead with users, creators, and marketers.

By Sol Wilkinson

/ 6 Feb 2025

Meta's Social Surge: Why Creators Are Flocking to Instagram and Threads

Global Influencer Marketing Awards Entry Kit is Live

The GIMAs will return to London in July. Find out how to enter below.

By Sol Wilkinson

/ 22 Jan 2025

Global Influencer Marketing Awards Entry Kit is Live

“The Damage Is Done”: Influencer Marketers React to Weekend’s TikTok Ban

This past weekend, TikTok was banned in the US for 12 hours and then resurrected. Creators may be rejoicing now, but has this inflicted long-term damage on advertisers’ opinions of the platform? And how should those in the industry react? We investigate.

By Sol Wilkinson

/ 21 Jan 2025

“The Damage Is Done”: Influencer Marketers React to Weekend’s TikTok Ban

Creator Economy Forecast: The Industry’s Predictions For 2025

From community-driven strategies to the TikTok ban debate—here’s what the creator economy could look like in 2025.

By Bella Underhill

/ 17 Jan 2025

Creator Economy Forecast: The Industry’s Predictions For 2025

Later Acquires Mavely for $250 Million

The major acquisition arrives one year after Mavrck and Later consolidated their platforms.

By Sol Wilkinson

/ 6 Jan 2025