Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

How Pantene Turned a Viral TikTok into a Genius Influencer Campaign with Alix Earle

Pantene seized their viral moment with a marketing campaign with TikTok creator Alix Earle to launch their new collection, Unexpired Pantene.

By Sofia Aira

/ 6 May 2025

How Pantene Turned a Viral TikTok into a Genius Influencer Campaign with Alix Earle

“Don’t Make Content You Think Will Go Viral”: Influencer Marketing Truths in the Netherlands

By Sofia Aira

/ 6 May 2025

“Don’t Make Content You Think Will Go Viral”: Influencer Marketing Truths in the Netherlands

LinkedIn Expands BrandLink to Include Top Creators and Content Sponsorships

To further enhance its advertising offerings, LinkedIn has expanded the BrandLink programme to include top creators.

By Sofia Aira

/ 2 May 2025

LinkedIn Expands BrandLink to Include Top Creators and Content Sponsorships

A Deepdive Into How AI Is Shaping the Creator Economy in 2025

URLgenius has unveiled new survey insights that spotlight how AI is reshaping the creator economy. Here's how creators are using AI in 2025.

By Sofia Aira

/ 2 May 2025

A Deepdive Into How AI Is Shaping the Creator Economy in 2025

“Performance Marketing Is Having an Existential Crisis”: Truths at APMA Advertiser Connect

Marketers, brands and affiliate programme leaders headed to London to discuss the future of the industry at APMA Advertiser Connect.

By Sofia Aira

/ 1 May 2025

“Performance Marketing Is Having an Existential Crisis”: Truths at APMA Advertiser Connect

Algowatch: April Social Media Updates

Algowatch is back for its April instalment as the place to find the most important social media algorithm updates of the month.

By Sofia Aira

/ 30 Apr 2025

Shopify Could Soon Let You Shop Directly Through ChatGPT, Report Finds

According to unreleased code spotted by Testing Catalog, OpenAI is reportedly working on integrating Shopify directly into ChatGPT’s interface.

By Sofia Aira

/ 28 Apr 2025

Shopify Could Soon Let You Shop Directly Through ChatGPT, Report Finds

“English Content Is Disconnected From French Consumers”: Influencer Marketing in France

Creator Compass has travelled a long way around Europe so far, but now we’re landing in France to explore the influencer marketing landscape.

By Sofia Aira

/ 25 Apr 2025

“English Content Is Disconnected From French Consumers”: Influencer Marketing in France

GTA V Crowned Most Streamed Game of 2024 as Twitch Dominates Global Livestreaming

With more than 15.6 billion hours of content watched globally, Twitch captured over 60% of the total livestreaming audience.

By Sofia Aira

/ 24 Apr 2025

GTA V Crowned Most Streamed Game of 2024 as Twitch Dominates Global Livestreaming

“Losing Human Touch Is Not an Option for Us” Hunter Launches New Creator Agency Bobbie

Brand new creator agency Bobbie launches at PI LIVE x IMS USA.

By Sol Wilkinson

/ 23 Apr 2025

“Losing Human Touch Is Not an Option for Us” Hunter Launches New Creator Agency Bobbie

Omnicom Media Group Unifies Influencer Marketing Under Creo Brand

Omnicom Media Group has consolidated global influencer marketing under the Creo brand, shifting influencer services across over 40 markets.

By Sofia Aira

/ 22 Apr 2025

Revolve Faces $50M Lawsuit Over “Undisclosed” Influencer Partnerships

Revolve Group is facing a proposed nationwide class action lawsuit accusing the company and a slate of affiliated influencers of misleading marketing practices.

By Sofia Aira

/ 17 Apr 2025

Revolve Faces $50M Lawsuit Over “Undisclosed” Influencer Partnerships