Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

Coachella 2025: The Best Brand Activations in Week One

Here’s a look at some of the best brand activations in week one of Coachella 2025 - prepare to be wowed.

By Sofia Aira

/ 16 Apr 2025

Huge Crackdown on Financial Influencer Marketing in South Africa

The Financial Sector Conduct Authority is set to crack down on financial influencer marketing, which sees influencers giving financial advice or promoting financial products.

By Sofia Aira

/ 15 Apr 2025

Huge Crackdown on Financial Influencer Marketing in South Africa

Creators Guild of America Launches ‘Industry Standard’ CGA Rider to Protect Creators

The Creators Guild of America has launched CGA Rider, a legally binding document designed to protect the rights of content creators.

By Sofia Aira

/ 14 Apr 2025

Creators Guild of America Launches ‘Industry Standard’ CGA Rider to Protect Creators

The Impact of Trump’s Tariffs on Influencer Marketing and How to Mitigate the Effects

With tariffs now frozen for 75 countries and an uncertain future, here's how to mitigate the effects on influencer marketing.

By Sofia Aira

/ 11 Apr 2025

The Impact of Trump’s Tariffs on Influencer Marketing and How to Mitigate the Effects

News UK Sells Influencer Agency The Fifth to Brave Bison in Strategic £7.6M Deal

News UK has announced the sale of its influencer marketing agency, The Fifth Group, to digital media and technology company Brave Bison.

By Sofia Aira

/ 10 Apr 2025

News UK Sells Influencer Agency The Fifth to Brave Bison in Strategic £7.6M Deal

CreatorFest Is Back for 2025 as Europe’s Ultimate Creator Economy Event

After a successful launch in 2024, we’re delighted to announce that CreatorFest Europe is returning for its second year on the 23rd October, 2025.

By Sofia Aira

/ 9 Apr 2025

CreatorFest Is Back for 2025 as Europe’s Ultimate Creator Economy Event

Vimeo Launches Streaming Service for Creators to Run Their Own Subscription Sites

Vimeo is launching Vimeo Streaming, a brand-new service that allows content creators to have their own subscription service without needing to code a single line.

By Sofia Aira

/ 9 Apr 2025

Vimeo Launches Streaming Service for Creators to Run Their Own Subscription Sites

Introducing the Judges for the Global Influencer Marketing Awards 2025

Meet the esteemed judging panel for this year's ceremony.

By Newsdesk

/ 8 Apr 2025

Introducing the Judges for the Global Influencer Marketing Awards 2025

Sephora Hit the Marketing Jackpot by Partnering With Love on the Spectrum’s Tanner Smith

Brands can learn from Sephora’s heartwarming influencer marketing campaign with Love on the Spectrum star Tanner Smith.

By Sofia Aira

/ 8 Apr 2025

Sephora Hit the Marketing Jackpot by Partnering With Love on the Spectrum’s Tanner Smith

Creator Truth Bombs: Busting Industry Myths at IMS USA

Christine Göös and MacKenzie Green offer some harsh turths and dispel illusions around creator marketing.

By Sol Wilkinson

/ 7 Apr 2025

Creator Truth Bombs: Busting Industry Myths at IMS USA

Algowatch: March Social Media Updates

Welcome to Algowatch, where we look at algorithm changes affecting social media platforms. Let’s delve into some of March's biggest updates.

By Sofia Aira

/ 7 Apr 2025

"65% of TikTok Purchases Are Unplanned," Dr. Nadia Morozova on the Psychology Behind Social Commerce

Dr. Morozova came back to Rakuten Dealmaker to keep us up to date with consumer psychology and the power of social media.

By Sol Wilkinson

/ 7 Apr 2025