Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

Employee-Generated Content at Duolingo: A Playbook of Unhinged Social Media Success

Duolingo has one of the biggest and most engaged audiences online, and that can be credited to its use of employee-generated content.

By Sofia Aira

/ 24 Mar 2025

Employee-Generated Content at Duolingo: A Playbook of Unhinged Social Media Success

Here Are the Best Ways to Use AI to Benefit Influencer Marketing

With AI gaining traction in all aspects of social media, it’s no surprise that agencies and brands are implementing it into influencer marketing.

By Sofia Aira

/ 20 Mar 2025

Here Are the Best Ways to Use AI to Benefit Influencer Marketing

Content Creation Is Still a ‘Side Hustle’ for an Astonishing 88% of Influencers

Influencer marketing spending reached over $24 billion in 2024, but the truth is that the creator economy is not as established as many brands believe.

By Sofia Aira

/ 18 Mar 2025

Content Creation Is Still a ‘Side Hustle’ for an Astonishing 88% of Influencers

JD Vance Confirms TikTok Will ‘Almost Certainly’ Be Sold Before Looming April Deadline

Despite not yet confirming a buyer, Vice-President JD Vance seems optimistic that TikTok will be sold by the looming deadline on the 5th of April.

By Sofia Aira

/ 18 Mar 2025

JD Vance Confirms TikTok Will ‘Almost Certainly’ Be Sold Before Looming April Deadline

Social Media Platforms Could Face Multi-Million-Pound Fines Under New UK Online Safety Laws

As of today, social media platforms will be required by law to put measures in place to protect people in the UK from illegal content.

By Sofia Aira

/ 17 Mar 2025

Social Media Platforms Could Face Multi-Million-Pound Fines Under New UK Online Safety Laws

What the Major PrettyLittleThing Rebrand Means for Influencers

PrettyLittleThing was once the go-to fashion brand for going-out tops and last-minute deliveries. So, why did the company decide to overhaul its branding?

By Sofia Aira

/ 14 Mar 2025

What the Major PrettyLittleThing Rebrand Means for Influencers

Rare Beauty CMO Shares Secrets Behind Community-Based Marketing and How It Skyrocketed Success

The Rare Beauty CMO has shared the secrets behind community-based marketing. What is Rare doing right that other brands are missing out on?

By Sofia Aira

/ 13 Mar 2025

Rare Beauty CMO Shares Secrets Behind Community-Based Marketing and How It Skyrocketed Success

"An Evolution of Social Media": What TikTok's Age Restriction Features Mean for Influencer Marketing

TikTok will launch new age safety features to protect teens and give parents more control over their children’s online activity.

By Sofia Aira

/ 12 Mar 2025

"An Evolution of Social Media": What TikTok's Age Restriction Features Mean for Influencer Marketing

Trump Is in Talks With Four Groups for TikTok Sale, but Who Is Most Likely to Win?

Trump is “dealing” with four prospective buyers. So, what do we know about these four groups, and who is most likely to win TikTok for good?

By Sofia Aira

/ 11 Mar 2025

Trump Is in Talks With Four Groups for TikTok Sale, but Who Is Most Likely to Win?

New Unilever CEO Plans to Level up Marketing by Hiring ‘20 Times More Influencers’ in Ambitious Move

Fernando Fernandez was appointed as the brand new CEO of Unilever just this month, but he has already set his sights high on influencer marketing.

By Sofia Aira

/ 10 Mar 2025

New Unilever CEO Plans to Level up Marketing by Hiring ‘20 Times More Influencers’ in Ambitious Move

Meet the First Wave of Speakers at PI LIVE and IMS USA

Bringing together expertise and innovation across two major shows.

By Newsdesk

/ 5 Mar 2025

Meet the First Wave of Speakers at PI LIVE and IMS USA

Monthly Top Line – February 2025

This month’s movers and shakers, new hires, and career moves in partnership marketing.

By Sol Wilkinson

/ 28 Feb 2025