Influencer Marketing

Read about the latest trends in influencer marketing and how brands can successfully engage with creators on all platforms to execute campaigns and partnerships that drive desired outcomes.

Social Media Platforms Could Face Multi-Million-Pound Fines Under New UK Online Safety Laws

As of today, social media platforms will be required by law to put measures in place to protect people in the UK from illegal content.

By Sofia Aira

/ 17 Mar 2025

Social Media Platforms Could Face Multi-Million-Pound Fines Under New UK Online Safety Laws

What the Major PrettyLittleThing Rebrand Means for Influencers

PrettyLittleThing was once the go-to fashion brand for going-out tops and last-minute deliveries. So, why did the company decide to overhaul its branding?

By Sofia Aira

/ 14 Mar 2025

What the Major PrettyLittleThing Rebrand Means for Influencers

Rare Beauty CMO Shares Secrets Behind Community-Based Marketing and How It Skyrocketed Success

The Rare Beauty CMO has shared the secrets behind community-based marketing. What is Rare doing right that other brands are missing out on?

By Sofia Aira

/ 13 Mar 2025

Rare Beauty CMO Shares Secrets Behind Community-Based Marketing and How It Skyrocketed Success

"An Evolution of Social Media": What TikTok's Age Restriction Features Mean for Influencer Marketing

TikTok will launch new age safety features to protect teens and give parents more control over their children’s online activity.

By Sofia Aira

/ 12 Mar 2025

"An Evolution of Social Media": What TikTok's Age Restriction Features Mean for Influencer Marketing

Trump Is in Talks With Four Groups for TikTok Sale, but Who Is Most Likely to Win?

Trump is “dealing” with four prospective buyers. So, what do we know about these four groups, and who is most likely to win TikTok for good?

By Sofia Aira

/ 11 Mar 2025

Trump Is in Talks With Four Groups for TikTok Sale, but Who Is Most Likely to Win?

New Unilever CEO Plans to Level up Marketing by Hiring ‘20 Times More Influencers’ in Ambitious Move

Fernando Fernandez was appointed as the brand new CEO of Unilever just this month, but he has already set his sights high on influencer marketing.

By Sofia Aira

/ 10 Mar 2025

New Unilever CEO Plans to Level up Marketing by Hiring ‘20 Times More Influencers’ in Ambitious Move

Meet the First Wave of Speakers at PI LIVE and IMS USA

Bringing together expertise and innovation across two major shows.

By Newsdesk

/ 5 Mar 2025

Meet the First Wave of Speakers at PI LIVE and IMS USA

Monthly Top Line – February 2025

This month’s movers and shakers, new hires, and career moves in partnership marketing.

By Sol Wilkinson

/ 28 Feb 2025

IMS USA: First Wave Agenda Launch is Here!

Browse the sessions we have in store this year.

By Mollie Leach

/ 19 Feb 2025

IMS USA: First Wave Agenda Launch is Here!

Are Bottom-Funnel Partners Over-Credited?

New data suggests that just 13% of lower-funnel partners initiate the conversions for which they receive credit.

By Sol Wilkinson

/ 17 Feb 2025

Are Bottom-Funnel Partners Over-Credited?

GA4 Undervalues Affiliate Marketing – Here’s What To Do About It

A look at alternative strategies to provide more accurate affiliate data.

By Sol Wilkinson

/ 14 Feb 2025

GA4 Undervalues Affiliate Marketing – Here’s What To Do About It

Influencer Marketing Projected to Hit $31.2 Billion by 2027

New data shows that influencers are outpacing many other types of affiliate partners. What’s to account for influencer marketing’s success as of late?

By Sol Wilkinson

/ 11 Feb 2025

Influencer Marketing Projected to Hit $31.2 Billion by 2027