Influencer Insider

Stay ahead with our weekly roundup of the biggest news stories and key insights into the creator economy and influencer marketing.

Influencer Insider

🌊 How The Summer I Turned Pretty Helped Brands Win Over Gen Z

Plus, our SoFire's Hot Campaign is going to delve into one of the most socially impactful campaigns that ever campaigned.

By Sofia Aira

/ 11 Sep 2025

Influencer Insider

👑 Move Over, Sydney Sweeney - Addison Rae Is the Queen of Jeans Campaigns

Plus, our SoFire's Hot Campaign is going to show you how to do a jeans campaign right.

By Sofia Aira

/ 28 Aug 2025

Influencer Insider

🎀 e.l.f.'s Controversial Matt Rife Campaign Faces Huge Backlash

We're delving into the controversial e.l.f. x Matt Rife campaign, learning about the new ChatGPT-5 and lolling at itsu's hilarious Bmarketing strategy.

By Sofia Aira

/ 21 Aug 2025

Influencer Insider

💄 OnlyFans Creator Makes Waves in Urban Decay's Bold Campaign

We've got some exciting social media updates, a new SoFire's hot campaign, and an exclusive interview with Jennifer Quigley-Jones, all about the Global Influencer Council.

By Sofia Aira

/ 7 Aug 2025

Influencer Insider

💸 The Cost of American Eagle's Sydney Sweeney Ad for Creators

Today, we've got quite the selection of news: American Eagle faces backlash for the Sydney Sweeney Ad, and TikTok creator Sylvanian Drama is getting sued.

By Sofia Aira

/ 31 Jul 2025

Influencer Insider

🔔 Meta Refuses to Sign EU AI Code of Practice

Plus, Mia Zelu took over Wimbledon, and Denmark has new AI copyright laws. It's AI city!

By Sofia Aira

/ 24 Jul 2025

Influencer Insider

🍋 Inside Rhode's Viral Lemontini Launch

Plus, the Global Influencer Council has launched, and YouTube received 10,000 responses from creators in a new survey.

By Sofia Aira

/ 10 Jul 2025

Influencer Insider

🔨 Why LinkedIn Feels Broken for Influencer Marketers

Plus, a deep dive into why LinkedIn is broken, which brands slayed Glastonbury, and all the social media updates you need to know from June.

By Sofia Aira

/ 3 Jul 2025

Influencer Insider

💰 How Creators are Beating Fortune 100 Brands in 2025

Plus, Arthur Brenac and Yann Caloghiris share expert insights on Google Veo 3's impact on creators.

By Sofia Aira

/ 26 Jun 2025

Influencer Insider

‼️ CapCut's New Update Will Take Video Rights From Creators and Marketers

CapCut's new terms and conditions have caused uproar with creators, and an influencer has hired a private investigator to expose trolls. .

By Sofia Aira

/ 19 Jun 2025

Influencer Insider

🚨 Influencers Arrested Following FCA Crackdown

This week, we have a legally wild edition with three influencers being arrested in an FCA crackdown and a legal battle involving undisclosed influencer endorsements.

By Sofia Aira

/ 12 Jun 2025

Influencer Insider

☎️ LinkedIn Launches New Advertising Tools for Brands and Marketers

Plus, LinkedIn have launched new video advertising tools, rhode beauty was sold to e.l.f. cosmetics, and the latest Algowatch is here.

By Sofia Aira

/ 5 Jun 2025

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