Creator Economy - Hello Partner (Page 46)

The Ten Minute TikTok: How Hilton Made Space for Long-Form Video Within the Creator Community

Short-form video has ruled the content within the creator economy for years, and that doesn’t look like it will end anytime soon. But with so much creativity on offer, is there space for long-form to thrive on TikTok?

By Jack Shute

/ 17 Feb 2023

The Ten Minute TikTok: How Hilton Made Space for Long-Form Video Within the Creator Community

TikTok Beats Google as the Leading Search Platform for Gen Z - How Marketers Can Use This to Their Advantage

TikTok’s search usage is increasing, encouraging the growth of TikTok as an e-commerce platform through TikTok Shop. With Gen Z at the social media forefront, SEO and TikTok specialists tell us how marketers can make this a win for them.

By Jack Shute

/ 13 Feb 2023

TikTok Beats Google as the Leading Search Platform for Gen Z - How Marketers Can Use This to Their Advantage

Why the Content Creator House Crashed

The phenomenon took off in the early phases of the pandemic. Was it just a flash in the pan? Or can the concept be rebuilt?

By Neve Fear-Smith

/ 8 Feb 2023

Will YouTube’s Updated Revenue Model Incentivise Creators to Use Shorts?

It’s all change at YouTube HQ, as its updated Partner Program revenue model replaces the YouTube Shorts Fund.

By Neve Fear-Smith

/ 1 Feb 2023

Will YouTube’s Updated Revenue Model Incentivise Creators to Use Shorts?

Monthly Top Line – January 2023

Highlights from this month's moves, hires, and promotions. One streaming titan steps down, one agency expands its position in a crucial market, and two performance platforms see new CEOs climb up the ladder.

By Sol Wilkinson

/ 30 Jan 2023

Does Twitter’s New Policy Means It’s Taking Its Creators More Seriously?

An updated Paid Partnerships policy sees the platform follow suit with industry standards.

By Sol Wilkinson

/ 25 Jan 2023

Does Twitter’s New Policy Means It’s Taking Its Creators More Seriously?

Can a Snapchat Influencer Alleviate Social Media’s Mental Health Crisis?

Jameela Jamil’s series promises to uplift and engage — but only for a limited time.

By Neve Fear-Smith

/ 25 Jan 2023

Can a Snapchat Influencer Alleviate Social Media’s Mental Health Crisis?

Tiffany Matloob, Global Head of Creator Community for YouTube Shorts, on the Platforms New Revenue Sharing Mode

Global Head of Creator Community for YouTube Shorts, Tiffany Matloob, weighs in on the hallmark for successful content on YouTube, and the introduction of the revenue-sharing model that will supercharge the creator economy on YouTube.

By Neve Fear-Smith

/ 17 Jan 2023

Tiffany Matloob, Global Head of Creator Community for YouTube Shorts, on the Platforms New Revenue Sharing Mode

TikTok Academy Launches Across Europe to Make Brands Marketing Experts

TikTok’s free, always-on global education platform has been designed to help brands turn their marketing teams into experts on the ever-evolving platform.

By Neve Fear-Smith

/ 13 Jan 2023

TikTok Academy Launches Across Europe to Make Brands Marketing Experts

Emily in Paris S3: A Bold, New Frontier for Creator Marketing?

The return of the beloved Netflix series holds huge implications for CTV advertising opportunities in the future.

By Sol Wilkinson

/ 13 Jan 2023

Emily in Paris S3: A Bold, New Frontier for Creator Marketing?

Overheard in the Partnership Lounge: How Will Love Island’s New Rule Affect the Creator Economy?

Reality show Love Island is set to heat up UK TV for its ninth season next week. Amorousness aside, can contestants win the influencer game without access to their social media accounts until they exit the villa?

By Neve Fear-Smith

/ 13 Jan 2023

Overheard in the Partnership Lounge: How Will Love Island’s New Rule Affect the Creator Economy?

How Content Creators are Getting New Years Resolutions All Wrong

A new year means social feeds full of resolutions to live a healthier lifestyle. But is it doing more harm than good when it comes from your favourite influencer?

By Neve Fear-Smith

/ 10 Jan 2023

How Content Creators are Getting New Years Resolutions All Wrong