Creator Economy - Hello Partner (Page 46)

The TikTok Attack: US Officials Demand Chinese Owner to Sell The App, Whilst UK Government Bans it From Official’s Phones

It’s been quite the week for TikTok, and uncertain times are certainly ahead for the platform.

By Jack Shute

/ 16 Mar 2023

The TikTok Attack: US Officials Demand Chinese Owner to Sell The App, Whilst UK Government Bans it From Official’s Phones

A Resurgence of Youtube in a Sea of New Platforms

Founded in 2005, YouTube quickly became the home for accessible video content across the globe. But since competitors like TikTok and Instagram have started following in the platform’s footsteps, is there any hope for YouTube taking back the crown as the king of video?

By Neve Fear-Smith

/ 16 Mar 2023

A Resurgence of Youtube in a Sea of New Platforms

The Mrs Hinch Scandal: How “Nightmare” ASA Movements Lead to Pitfalls for Creator-Owned Brands

Creators and brands are being increasingly held to account by governing bodies — a necessary process within advertising. But are regulators keeping up with the fast-changing environment of the influencer marketing industry?

By Jack Shute

/ 15 Mar 2023

The Mrs Hinch Scandal: How “Nightmare” ASA Movements Lead to Pitfalls for Creator-Owned Brands

Pinterest Takes on TikTok and YouTube With New Premium Video Ad Format to Boost Marketing Strategies

The popular pinning platform has plans to further integrate engaging video content and creative search into its content offering, with the hope to appeal to consumers, creators, and brands alike.

By Jack Shute

/ 10 Mar 2023

Pinterest Takes on TikTok and YouTube With New Premium Video Ad Format to Boost Marketing Strategies

TikTok Adds Advanced Audio Options for Brands via ‘Sounds for Business’ - Signalling the Start of a New Focus on Sound

TikTok is about to get even louder with the introduction of its latest audio feature, Sounds for Business, which could be a game changer in content creation for brands and creators.

By Jack Shute

/ 7 Mar 2023

TikTok Adds Advanced Audio Options for Brands via ‘Sounds for Business’ - Signalling the Start of a New Focus on Sound

TIME Inc.’s Tameka Bazile Wants To Be Brands’ Guide to the World of Web3

The catch-all term for emerging technologies such as NFTs and the metaverse is a lot more than just a buzzword. But marketers need to understand why.

By Jack Shute

/ 6 Mar 2023

TIME Inc.’s Tameka Bazile Wants To Be Brands’ Guide to the World of Web3

What the Creator Economy Needs to Know About New YouTube CEO’s Plans

YouTube welcomes a new CEO with great plans to invest further in the creator economy.

By Neve Fear-Smith

/ 2 Mar 2023

What the Creator Economy Needs to Know About New YouTube CEO’s Plans

Let's BeReal - the Trending App is Struggling Without Monetisation and Branded Content Creation

With such a drastic rise and fall, users and investors are wondering what BeReal has done wrong. Maybe it can find a solution - let’s take a deep dive into how BeReal could make it to 2024…

By Jack Shute

/ 27 Feb 2023

Everything You Need to Know About TikTok’s Creativity Program Beta: A New Way to Monetise Content

TikTok is further establishing itself as the go-to creator-friendly platform with the launch of a new programme to provide more revenue opportunities for creators.

By Jack Shute

/ 24 Feb 2023

Everything You Need to Know About TikTok’s Creativity Program Beta: A New Way to Monetise Content

“I would love to see more platforms reaching out and uplifting creators who are marginalised.” – In Conversation with Content Creator, Karly Polkosnik

Starting out as a blogger, and working her way up to a multi-hyphenate Instagrammer, TikToker, YouTuber, and podcaster, Karly has built an inspirational platform with a focus on self-love, black and LGBTQ+ experiences, and her journey to financial freedom.

By Neve Fear-Smith

/ 21 Feb 2023

“I would love to see more platforms reaching out and uplifting creators who are marginalised.” – In Conversation with Content Creator, Karly Polkosnik

Meta Follows Twitter as Facebook and Instagram Enter the Social Subscription Game

As social media continues to move into the paid subscription space, Meta joins its competitors as it looks to diversify its revenue mix.

By Jack Shute

/ 20 Feb 2023

Meta Follows Twitter as Facebook and Instagram Enter the Social Subscription Game

The Ten Minute TikTok: How Hilton Made Space for Long-Form Video Within the Creator Community

Short-form video has ruled the content within the creator economy for years, and that doesn’t look like it will end anytime soon. But with so much creativity on offer, is there space for long-form to thrive on TikTok?

By Jack Shute

/ 17 Feb 2023

The Ten Minute TikTok: How Hilton Made Space for Long-Form Video Within the Creator Community