Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
Claims that the TikTok Series feature will allow creators to reap 100% of profits from premium content seem to have been corroborated as the feature rolls out. But many ambiguities make the model's benefits unclear.
It’s been quite the week for TikTok, and uncertain times are certainly ahead for the platform.
Founded in 2005, YouTube quickly became the home for accessible video content across the globe. But since competitors like TikTok and Instagram have started following in the platform’s footsteps, is there any hope for YouTube taking back the crown as the king of video?
Creators and brands are being increasingly held to account by governing bodies — a necessary process within advertising. But are regulators keeping up with the fast-changing environment of the influencer marketing industry?
The popular pinning platform has plans to further integrate engaging video content and creative search into its content offering, with the hope to appeal to consumers, creators, and brands alike.
TikTok is about to get even louder with the introduction of its latest audio feature, Sounds for Business, which could be a game changer in content creation for brands and creators.
