Will YouTube’s Updated Revenue Model Incentivise Creators to Use Shorts?
It’s all change at YouTube HQ, as its updated Partner Program revenue model replaces the YouTube Shorts Fund.
Creator Economy264
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
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Monthly Top Line – January 2023
Highlights from this month's moves, hires, and promotions. One streaming titan steps down, one agency expands its position in a crucial market, and two performance platforms see new CEOs climb up the ladder.
Does Twitter’s New Policy Means It’s Taking Its Creators More Seriously?
An updated Paid Partnerships policy sees the platform follow suit with industry standards.
Can a Snapchat Influencer Alleviate Social Media’s Mental Health Crisis?
Jameela Jamil’s series promises to uplift and engage — but only for a limited time.
Tiffany Matloob, Global Head of Creator Community for YouTube Shorts, on the Platforms New Revenue Sharing Mode
Global Head of Creator Community for YouTube Shorts, Tiffany Matloob, weighs in on the hallmark for successful content on YouTube, and the introduction of the revenue-sharing model that will supercharge the creator economy on YouTube.
TikTok Academy Launches Across Europe to Make Brands Marketing Experts
TikTok’s free, always-on global education platform has been designed to help brands turn their marketing teams into experts on the ever-evolving platform.
