Creator Economy - Hello Partner (Page 11)

Ahead of CreatorFest 2025, Billion Dollar Boy CMO Becky Owen discusses the year’s biggest campaigns and how brands can collaborate with creators.

By Sofia Aira

/ 2 Oct 2025

Why would a popular actor create Mr Fantasy, and how did he land a high-profile brand deal with Chipotle?

By Sofia Aira

/ 30 Sep 2025

CreatorFest Conference Producer Mollie Leach joined Beckii Flint and Carol Driver for a LinkedIn Live about cancel culture and crisis management.

By Sofia Aira

/ 24 Sep 2025

Content creators and influencers in the UK are set to receive stronger Parliamentary backing at the heart of government - a new APPG.

By Sofia Aira

/ 24 Sep 2025

Capital One has not admitted any wrongdoing and maintains that it “follows industry rules.”

By Sol Wilkinson

/ 23 Sep 2025

The platform calls into question the future of creator storefronts and how retailers approach affiliate programmes.

By Sol Wilkinson

/ 23 Sep 2025

Miu Miu is currently facing huge backlash on TikTok after an influencer with 14 million followers posted a haul where two products instantly broke.

By Sofia Aira

/ 22 Sep 2025

YouTube announced a major update that could transform how creators approach new brand sponsorships.

By Sofia Aira

/ 22 Sep 2025

Jerry Greenfield, co-founder of Ben & Jerry’s, has stepped down after nearly five decades after political disputes with Unilever.

By Sofia Aira

/ 18 Sep 2025

Attendees are spoiled for choice at CreatorFest 2025 when it comes to sessions this time, with industry leaders catering to all demographics.

By Sofia Aira

/ 18 Sep 2025

The latest TikTok ban update is far from straightforward, and influencer marketers should pay close attention to how the situation unfolds.

By Sofia Aira

/ 18 Sep 2025

Here’s a breakdown of all the viral jeans campaigns this year, and what influencer marketers can learn from them.

By Sofia Aira

/ 15 Sep 2025