Affiliate Marketing / YouTube Affiliate Marketing Booms as Disclosure Standards Continue to Lag, New Research Finds New academic research suggests that while affiliate marketing is booming, ad disclosure continues to lag. By Sofia Aira / 4 Jun 2026
Newsdesk / Under the Microscope: Content in the Age of AI The OpenAttribution.org event, of which Hello Partner is a media partner, will explore content value amidst the new AI reality. By Newsdesk / 4 Jun 2026
Affiliate Marketing / Minecraft Launches First-Ever Affiliate Programme with impact.com The news comes against a backdrop of influencer and affiliate model convergence, with brands seeking to formalise creator monetisation. By Madaline Dunn / 2 Jun 2026
Affiliate Marketing / At the Intersection of Innovation and Impact: The 2026 USPA Shortlist Spotlight From tech that has transformed the industry to full-funnel strategies that rewrote the rulebook, this year’s shortlist is a who’s who of trailblazers and changemakers. By Newsdesk / 29 May 2026
Affiliate Marketing / Members-only / Market Movers - May 2026 Who’s been appointed, who’s been promoted, who’s acquired who, and who’s launched what — we’ve got it all here. By Newsdesk / 29 May 2026
Sponsored / Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up. By Madaline Dunn / 27 May 2026
Affiliate Marketing / Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates Affiliates are also experiencing reduced performance visibility due to reporting system changes. By Madaline Dunn / 20 May 2026
Affiliate Marketing / Offer Search is Becoming Standard Shopping Practice, New Research Shows The report found that offers provide a key opportunity to drive incremental revenue. By Madaline Dunn / 19 May 2026
Affiliate Marketing / The Performance Marketing Awards: 20 Years of Game-Changing Innovation A truly unforgettable night, the awards shone a light on creativity, industry breakthroughs, and the power of community. By Newsdesk / 13 May 2026
Newsdesk / Paid-only / Industry Responds to the Rakuten x impact.com Alliance We heard from leaders across the industry to get their perspectives on what the alliance signals. By Madaline Dunn / 12 May 2026
Newsdesk / PI LIVE Europe and AAB Launch the Agency Ecosystem Map The map serves as a tool to match brands with the right agency at the right time. By Newsdesk / 11 May 2026
Affiliate Marketing / Paid-only / Affiliate Needs a New Engine: Awin’s CEO on Writing the Industry’s Next Chapter While the industry is facing fundamental changes, affiliate is far from dead, says Adam Ross. By Madaline Dunn / 8 May 2026