Published:
Last updated:
“On Friday, we gathered over 100 members of our team in Germany to share the news that Social Chain Group plans to become a public company this year and to unveil the new group logo,” said CEO Bartlett.
“Social Chain’s agency began as an innovative marketing agency and media business launched from a few co-working desks in Manchester. Over the last four years, it’s become a global marketing, media and e-commerce leader,” he continued. Barlett said the move will allow the company to improve, to invest more in the companies and to deliver more value to their clients. The process should be complete within the next few weeks. Social Chain now has offices across four continents and a team of over 700 people. It has worked with a roster of top brands such as Apple Music, Amazon, and the BBC. COO McGregor added: “This will allow us to continue to invest in the current business structure, plan further growth and look at partners to facilitate our global ambitions.”Stephen Bartlett describes himself as a “disruptive voice of the changing social and media world,” and was voted by Econsultancy as the ‘Most Influential Industry Figure’ in 2018. He regularly speaks out about influencer fraud, authenticity, and the power of influencer marketing.
Guest Writer
This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
All articlesMore in Influencer Marketing
See all
More from Guest Writer
See all
From our partners
Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
/
Designing Global Affiliate Programmes That Scale With Confidence
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
/
Beyond the Click: How Phonexa Is Redefining Performance Marketing in the UK
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
/
How Sage Is Rethinking Affiliate Marketing in B2B Software
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
/