Partnerships - Hello Partner (Page 63)

UK Introduces New Data Privacy Laws – How Will This Affect Marketers?

The Data Protection and Digital Information Bill proposes a loosening of GDPR’s data privacy laws. But this arrives at a time when behavioural marketing is in a state of flux, facing an uncertain fate.

By Sol Wilkinson

/ 9 Mar 2023

UK Introduces New Data Privacy Laws – How Will This Affect Marketers?

International Women’s Day Drives Revenue for Women’s Wellness Brands

Making the most of global holidays can be a valuable strategy for performance marketers, but the real value lies within authenticity.

By Sol Wilkinson

/ 8 Mar 2023

International Women’s Day Drives Revenue for Women’s Wellness Brands

The Problem with Subnetworks – Part One

We're investigating marketers' issues with blind subnetworks...

By Sol Wilkinson

/ 6 Mar 2023

Replay: Should You Invest in AI This Year?

Watch our webinar to find out what tech you should be investing in, and what the trule value of AI is for the affiliate/influencer marketing industry.

By Sol Wilkinson

/ 1 Mar 2023

Replay: Should You Invest in AI This Year?

Monthly Top Line – February 2023

February has seen a good few shake-ups within the partnership marketing industry, welcoming new leaders into the space. One popular podcaster joins the influencer marketing world, more marketers move up to the C-suite, and a Global CEO switches base, as some move stateside and others start fresh.

By Neve Fear-Smith

/ 28 Feb 2023

Fear and Loathing in Silicon Valley – Chatbot Hallucinations Could Lead Big Tech Down a Bad Trip

Our interaction with the new Bing revealed that the tech poses serious privacy risks to users.

By Sol Wilkinson

/ 24 Feb 2023

Fear and Loathing in Silicon Valley – Chatbot Hallucinations Could Lead Big Tech Down a Bad Trip

#HPTop30US: Meet the US Partnership Marketing Industry Changemakers 2023

Hello Partner is proud to announce this year’s Top 30 US Partnership Marketing Changemakers.

By Newsdesk

/ 22 Feb 2023

#HPTop30US: Meet the US Partnership Marketing Industry Changemakers 2023

Why Combining Affiliate and PR Can Stretch Your Marketing Budget Further

Many brands are making a mistake keeping the two teams separate. When working side-by-side, these two strands of marketing bring out the best in each other.

By Sol Wilkinson

/ 22 Feb 2023

Why Combining Affiliate and PR Can Stretch Your Marketing Budget Further

impact.com’s New Google Integration Is Set to Shake up the Coupon SERPs

The partnership management platform will now power brand coupons across Google surfaces. But does this leave any room for traditional affiliates?

By Sol Wilkinson

/ 17 Feb 2023

impact.com’s New Google Integration Is Set to Shake up the Coupon SERPs

ICO Issues £125,000 Fine to Performance Marketing Network for Privacy Breach

Monetise Media Limited has been delivered a large penalty for malpractice. Marketers must take this case as a reminder to stay on top of GDPR and PECR regulations.

By Sol Wilkinson

/ 16 Feb 2023

ICO Issues £125,000 Fine to Performance Marketing Network for Privacy Breach

"Control Has Shifted to the Consumer" - Leilani Han, Executive Director of Commerce at Wirecutter, on the Future of Content Commerce

Executive Director of Commerce at New York Times’ Wirecutter, Leilani Han, reflects on the changing commerce and affiliate landscapes, industry challenges and how to combat them, as well as building trust with content commerce.

By Jack Shute

/ 16 Feb 2023

"Control Has Shifted to the Consumer" - Leilani Han, Executive Director of Commerce at Wirecutter, on the Future of Content Commerce

If 2023 Was an App Store, What Would Game Developers Download?

The gaming industry is shockingly changing with new EU policies that decentralise Apple’s monopoly on in-app purchases, and new technologies are entering the market to completely change app development and consumption processes.

By Ilya Lotarev

/ 10 Feb 2023

If 2023 Was an App Store, What Would Game Developers Download?