Partnerships - Hello Partner (Page 64)

Google and Microsoft Go Head to Head in the Race to AI Search, but What Does It Mean for Affiliate Marketing?

AI is set to transform the way we interact with search engines for the foreseeable future. We're considering how this will impact the affiliate channel.

By Sol Wilkinson

/ 9 Feb 2023

Google and Microsoft Go Head to Head in the Race to AI Search, but What Does It Mean for Affiliate Marketing?

Women Earn 28% Less Than Men Working in Partnership Marketing – How Do We Close The Gap?

Research shows a significant disparity between the earnings of men and women working in partnership marketing. Not only are women paid less, but they expect to earn less than men across the next 12 months.

By Sol Wilkinson

/ 7 Feb 2023

Women Earn 28% Less Than Men Working in Partnership Marketing – How Do We Close The Gap?

Super Bowl TV Spots Present Opportunities for Major Brand Collaborations, Inviting Affiliate Plays for the Post-Game

Marketing crossovers by Netflix and General Motors as well as Molson Coors and DraftKings could capture fan attention online.

By Jack Shute

/ 7 Feb 2023

Gen3 Marketing Integrates Its Agencies to Become a Unified Brand

The leading affiliate marketing agency consolidates its agencies in an effort to increase its reach, and help deliver more efficient results to clients.

By Sol Wilkinson

/ 2 Feb 2023

What’s in it for the Consumer? The Real Value of Cashback

Are you educating consumers to spend smarter, not harder?

By Neve Fear-Smith

/ 2 Feb 2023

What’s in it for the Consumer? The Real Value of Cashback

Influencers Are Advertisers' Cupid, As Many Brits Break Up With Valentine's Day

Changing consumer habits combined with a tough economy puts more pressure on marketers to come up with new ways to win hearts and wallets.

By Jack Shute

/ 1 Feb 2023

Influencers Are Advertisers' Cupid, As Many Brits Break Up With Valentine's Day

CTV Advertising Moves Towards a Performance-Driven Model, But Brands Face Strategic Hurdles

The majority of TV content is now delivered over the web and it’s time for the ad model to catch up in Europe — but how?

By Neve Fear-Smith

/ 31 Jan 2023

CTV Advertising Moves Towards a Performance-Driven Model, But Brands Face Strategic Hurdles

Monthly Top Line – January 2023

Highlights from this month's moves, hires, and promotions. One streaming titan steps down, one agency expands its position in a crucial market, and two performance platforms see new CEOs climb up the ladder.

By Sol Wilkinson

/ 30 Jan 2023

After A Slow Start, TikTok Doubles Down On Ambition to Dominate Social Commerce

With a mixture of engaging video content, cheap ads, a booming influencer market, and a purchase-ready audience, the short video platform believes it has the perfect recipe for a sales success.

By Jack Shute

/ 30 Jan 2023

After A Slow Start, TikTok Doubles Down On Ambition to Dominate Social Commerce

CEOs Vow to Weed Out Bad Actors in Affiliate Marketing

Executives from leading platforms in the affiliate space promise to focus on deterring brands that don't pay their affiliates.

By Sol Wilkinson

/ 27 Jan 2023

CEOs Vow to Weed Out Bad Actors in Affiliate Marketing

The Recipe for Becoming a Transformative Media Giant

Success isn’t served on a plate. Start from the bottom and work your way up, and you could be set for global domination.

By Neve Fear-Smith

/ 26 Jan 2023

The Recipe for Becoming a Transformative Media Giant

Admitad Launches New Parent Company ‘Mitgo’

Having grown into an industry leader in the partnership space, Admitad has now announced that it will be launching a new parent company, ‘Mitgo’, so that the performance marketing platform can focus on developing independently.

By Sol Wilkinson

/ 26 Jan 2023

Admitad Launches New Parent Company ‘Mitgo’