Partnerships - Hello Partner (Page 65)

“Affiliate and Influencer Are a Natural Fit” CJ Focuses on Bridging the Gap between Channels with Latest Acquisition

CJ acquires influencer marketing network Perlu, in effort to optimise the potential of combining affiliate and influencer marketing.

By Sol Wilkinson

/ 24 Jan 2023

“Affiliate and Influencer Are a Natural Fit” CJ Focuses on Bridging the Gap between Channels with Latest Acquisition

Retailers are Jumping into the Metaverse - What Strategies Will Attract Customers to the Virtual Aisle?

Deeper forms of interactivity promise to make the shopping experience more immersive. But with infinite choices, marketers face even greater challenges to make real world sales.

By Jack Shute

/ 24 Jan 2023

Retailers are Jumping into the Metaverse - What Strategies Will Attract Customers to the Virtual Aisle?

Salary and Spending Report 2023

Learn more about your peers' salaries and spending for the upcoming year.

By Sol Wilkinson

/ 24 Jan 2023

Will Influencers be Essential in a Post-Cookie World? – Nick Stamos, CEO of Rakuten Advertising Explores the Realm of Alternative Publisher Types

Rakuten Advertising’s CEO, Nick Stamos, reflects on 2022 and speaks on how injecting the authenticity that influencers offer into the contextual relevance provided by traditional affiliate activity could be your powerhouse in 2023.

By Neve Fear-Smith

/ 23 Jan 2023

Will Influencers be Essential in a Post-Cookie World? – Nick Stamos, CEO of Rakuten Advertising Explores the Realm of Alternative Publisher Types

Does Innovation Have to be Radical? Matt Gilbert, CEO of Partnerize, Forecasts the Partnership Landscape for 2023

Matt Gilbert reflects on 2022, speaks on what technology we’ll see more of this year, the fragmented nature of the creator economy, and the next ‘hot’ partnership type.

By Sol Wilkinson

/ 20 Jan 2023

Does Innovation Have to be Radical? Matt Gilbert, CEO of Partnerize, Forecasts the Partnership Landscape for 2023

Marketers are Cautiously Optimistic as the IPA Bellwether Report Q4 2022 Presents an Overall Increase in Marketing Spend

Despite an overall increase in marketing spend, the IPA Bellwether Report covering Q4 2022 leaves marketers cautious during times of economic crisis and OOH uncertainty.

By Neve Fear-Smith

/ 20 Jan 2023

Marketers are Cautiously Optimistic as the IPA Bellwether Report Q4 2022 Presents an Overall Increase in Marketing Spend

Mayuresh Kshetramade, CEO of CJ, on How the Recession Will Change Consumer Habits

Also, why influencers will be more important to the affiliate channel this year, the most vital trends to capitalise on, and CJ's plans for the year ahead.

By Sol Wilkinson

/ 18 Jan 2023

Mayuresh Kshetramade, CEO of CJ, on How the Recession Will Change Consumer Habits

“The Game Has Changed” – David A. Yovanno, CEO of impact.com, on the Accelerating Growth of Partnerships in 2023

CEO at impact.com, David A. Yovanno, discusses the future of the partnerships industry, his predictions for the year, and company plans over the next 12 months.

By Sol Wilkinson

/ 16 Jan 2023

“The Game Has Changed” – David A. Yovanno, CEO of impact.com, on the Accelerating Growth of Partnerships in 2023

Majority of UK Marketers Are Unprepared for Cookie-Apocalypse

Many are concerned about a post-cookie landscape, but new research suggests that more work needs to be done to get strategies in place.

By Sol Wilkinson

/ 11 Jan 2023

Majority of UK Marketers Are Unprepared for Cookie-Apocalypse

The Hitchhiker’s Guide to Retail Media

An in-depth look at the retail media ecosystem, and why this channel is essential for digital marketing success in 2023, as we await the slow death of third-party cookies.

By Sol Wilkinson

/ 10 Jan 2023

AI and the Metaverse: Still in the Theoretical Realm?

Artificial intelligence and the Metaverse both bring a wealth of opportunities to the partnerships landscape, but what impact are they likely to have on the industry in 2023?

By Sol Wilkinson

/ 9 Jan 2023

AI and the Metaverse: Still in the Theoretical Realm?

Who Are the Disruptors in the Digital Marketing Space?

Known as one of the UK’s ‘digital elite’, Tina Judic joined the Hello Partner team as a stage chair at PI LIVE London. Not only did Tina spend the day hosting, but she introduced the industry to disruptors in the digital marketing space…

By Neve Fear-Smith

/ 6 Jan 2023

Who Are the Disruptors in the Digital Marketing Space?