Partnerships - Hello Partner (Page 62)

Life on the Other Side: Why Do Publishers Get Such a Raw Deal?

"After almost two decades network side, half a day spent as a publisher exposes how little the industry has invested in a positive user experience for affiliates. Why is it that they are so poorly served?"

By Kevin Edwards

/ 31 Mar 2023

Life on the Other Side: Why Do Publishers Get Such a Raw Deal?

Replay: Channel Gambling - What Will You Take a Chance on With Your Budgeting This Year?

Watch our webinar to explore how brand marketers can best bet their budgets in the year ahead. Taking a look into the key trends in spending, this webinar will also teach you what channel is the most reliable, and where industry leaders are betting their budgets when times are tight.

By Jack Shute

/ 30 Mar 2023

Replay: Channel Gambling - What Will You Take a Chance on With Your Budgeting This Year?

The IAB’s New Ad Campaign Urges Digital Advertisers to ‘Shelve the Silverware’ and Demand the Gold Standard

The IAB UK’s latest campaign promotes its Gold Standard among advertisers, agencies, and its media partners, with the approach that getting the fundamentals of digital advertising right should be a priority.

By Jack Shute

/ 29 Mar 2023

Survey Reveals How Tech-Based Shopping Experiences Are Driving Conscious Consumerism

With Earth Day on the horizon, and Hello Partner focusing on the theme of green marketing and sustainability throughout the month of April, we take a look at how consumers are becoming more conscious of their shopping habits.

By Neve Fear-Smith

/ 28 Mar 2023

Survey Reveals How Tech-Based Shopping Experiences Are Driving Conscious Consumerism

An Industry Ripe for Automation: Rob Berrisford on How AI Will Superpower Affiliate Marketing

Affiliate.ai's Founder stopped by to explain why large language models are about to revolutionise the affiliate industry.

By Sol Wilkinson

/ 22 Mar 2023

An Industry Ripe for Automation: Rob Berrisford on How AI Will Superpower Affiliate Marketing

Subnetwork Solutions: How Machine Learning is Tackling Affiliate Fraud

The third and final part of our subnetworks investigative series will provide a recap of the issues that the affiliate space is tackling, providing you with actionable solutions to overcome the hurdles presented by subnetworks.

By Neve Fear-Smith

/ 21 Mar 2023

Subnetwork Solutions: How Machine Learning is Tackling Affiliate Fraud

The Next Trillion Dollars

Annual online retail recently surpassed one trillion dollars for the first time. As we crawl towards two trillion, what opportunities can we take to increase affiliate marketing's influence on these figures?

By Brook Schaaf

/ 20 Mar 2023

Microsoft Partners with Channel 4, While Netflix Considers Independence

Microsoft's Xandr and Channel 4 enter a partnership that reflects both companies' interests in data and performance-driven solutions, which have been ramping up in the past few months. Meanwhile, Netflix is reportedly contemplating whether to build its own ad tech solution.

By Sol Wilkinson

/ 17 Mar 2023

Microsoft Partners with Channel 4, While Netflix Considers Independence

Breaking Down Boundaries in Partnership Marketing: USPA Shortlist 2023 Announced

Now in its second year, the much anticipated US Partnership Awards shortlist has been revealed ahead of the ceremony in Miami on April 3rd.

By Neve Fear-Smith

/ 16 Mar 2023

Breaking Down Boundaries in Partnership Marketing: USPA Shortlist 2023 Announced

Pre-register Now for the Biggest and Best PI LIVE Yet!

Save 20% on your ticket by pre-registering for the exciting return of PI LIVE Europe.

By Sol Wilkinson

/ 15 Mar 2023

Pre-register Now for the Biggest and Best PI LIVE Yet!

The Problem with Subnetworks – Part Two

Sometimes, affiliates go rogue. How can marketers and subnetworks protect themselves from these incidents? The answer is simpler than you might think.

By Sol Wilkinson

/ 15 Mar 2023

Silicon Valley Bank Sinks, as Financial Concerns Rise in the Partnerships Space

Although SVB’s clients can now access their money and continue business, its collapse emits warning signs for businesses in the partnerships sector.

By Sol Wilkinson

/ 13 Mar 2023

Silicon Valley Bank Sinks, as Financial Concerns Rise in the Partnerships Space