Asa Bans Public Social Posts Promoting Weight-Loss Jabs in Landmark Ruling
The Advertising Standards Authority has issued a clear warning against promoting prescription weight-loss injections.
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Myth Busted: #Ad Is Not Killing Your Engagement, It's Building Trust
Research published today by HypeAuditor and the IMTB shows that explicit ad disclosure using #ad is not associated with lower engagement.
PI LIVE Europe Centres Connection with Festival of Partnerships Launch
This Autumn, PI LIVE Europe is back bigger and better than ever, with a multi-campus extravaganza for performance-driven partnerships.
“We Were Welcomed With Open Arms” Tradedoubler CEO Talks US Expansion, LLM Solutions, and Affiliate Fraud
Tradedoubler CEO Matthias Stadelmeyer on cracking the US market, building AI-ready attribution, and why transparency will define affiliate marketing in 2026.
Only 11% of Advertisers Ready for ‘Zero-Click’ Future, Says mrge Report
A new report from mrge warns that most commerce advertisers are unprepared for AI-driven, zero-click discovery, even as budgets continue to flow into affiliate marketing and performance-led channels.
The De-Influencing of the Super Bowl: What Brands Can Learn From 2026’s Top-Performing Ads
While 59% of this year’s Super Bowl commercials featured celebrities, seven of the top ten highest-scoring ads did not rely on famous faces at all.
AI Taskforce Launched by APMA as Industry Navigates New Frontier
The APMA has launched a dedicated AI Taskforce, aimed at safeguarding the affiliate and partner marketing channel as artificial intelligence transforms the digital landscape.
Report Reveals Top Beauty Brands are Influencer-Led
The Traackr Creator Advantage Report revealed that influencer-led brands are dominating the beauty landscape.
Adtraction Tackles the Consent Gap with Fair Tracking
Adtraction has unveiled Fair tracking, a new initiative designed to ensure partners are fairly compensated when privacy rules and consent limitations prevent traditional tracking.
"The Art of Storytelling Has Been Lost in the Focus on Scale in the Creator Space” Jay Richards Appointed New MD at Disrupt
In an exciting move, Disrupt Marketing has appointed Jay Richards as its new Managing Director.
Affiliate Fraud Will Persist Until the Incentives Change
Tom Rathbone argues that fraud will not change until transparency is more profitable than ambiguity.
“The Sky’s The Limit” Jonathan Mathes on Tombras’ Affiliate Journey
With twelve awards already under his belt, Tombras' Jonathan Mathes reflects on the team's journey so far, and what the future holds.
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Honey Co-Founder Responds to Backlash in Reddit AMA
Now working on his new venture Pie, the co-founder defended his former company in a long post.
Influencer Marketers: Don’t Underestimate the Power of TikTok Shop
TikTok Shop has often been an overlooked contender in the e-commerce industry, yet it can potentially wield the most power of any social media store.
“Each Market Has Its Own Nuances” Valeria Alesiani Talks Publisher Models, Full-funnel Activations, and AI
Insights from Rakuten Advertising's Dealmaker.
“I’ve Never Seen a Year of So Much Change” Nick Fletcher Talks Google, Attribution, and afsrc=1
The industry is moving into new waters, bringing challenges and opportunities.
Agency Wins: MG OMD Secures Increased Investment from Two Major Brands
Other wins include: Influencer agency Relatable launching Libero across the Nordic region; AMP securing new fintech client; and WiredCo. to drive global growth for an Australian brand.
YouTube Shorts Added to Google: The Rise in Social Search Is Changing Influencer Marketing
With the recent integration of YouTube Shorts into Google search desktop results, a unique opportunity has emerged for influencer marketers to harness the power of social search.
