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“Each Market Has Its Own Nuances” Valeria Alesiani Talks Publisher Models, Full-funnel Activations, and AI

Insights from Rakuten Advertising's Dealmaker.

“Each Market Has Its Own Nuances” Valeria Alesiani Talks Publisher Models, Full-funnel Activations, and AI

At Rakuten Advertising Dealmaker, we catch up with Valeria Alesiani, Vice President of Publisher Partnerships EMEA, to discuss the latest shifts in the affiliate space – including AI’s growing influence, evolving publisher models, and the nuances of different European markets.

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