Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy.
Influencer Marketing Past, Present and Future: What Can We Expect in 10 Years?
Ellie Hooper and I discussed what’s changed in the creator economy, and what we need to be wary of going into 2026 and beyond.
How Sage Is Rethinking Affiliate Marketing in B2B Software
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
How CLO is Solving the Incrementality Debate
Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics, touted for their seamless consumer experience and promise of hyper-targeted, incremental growth. But behind the allure lies a heated debate: Are CLOs truly transparent and attributable, or are they an opaque channel struggling to meet rising...
Last-Minute Shoppers Fuel £3.43bn Boost for Retailers This Panic Weekend
Number of shoppers hunting for deals right before Christmas has increased by 26% this year. Why?
Algowatch Wrapped 2025: The Biggest Social Media Updates of the Year
Let’s delve into the biggest 2025 social media algorithm updates, and what they mean for 2026.
Pinterest Acquires tvScientific to Bring High-Intent Audiences to TV
The acquisition arrives at the end of a year of strong growth and performance for tvScientific.
Everything, Everywhere, All at Once - How Agencies are Managing Affiliate Chaos in 2025
Teams are leaner, partners are slower to respond, and clients want more for less. In this session, affiliate specialists and agencies share how they’re navigating resource gaps, partner bottlenecks, and shifting publisher models, all while keeping performance sharp....
The USPAs Return for 2026, Now Fully Digital, and Entries Are Open Today
Download the Entry Kit now.
SoFire’s Hot Campaigns: The InStyle Intern Series TikTok Can’t Stop Watching
We’re looking at the InStyle TikTok series that has perfectly captured its target audience and uses influencers for their own unique flair.
“Podcasting Is a Content Engine”: Cure Media’s Sanna Ödmark on Why Every Agency Should Have a Podcast
For Sanna Ödmark, podcasting is essential to any agency for both internal and external growth.
Why We Must Protect Small Businesses in Affiliate Marketing
As big players merge and dominate the market, Tricia Meyer advocates for smaller businesses, from publishers to agencies, to help keep innovation, competition, and consumer benefits alive.
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
Permate Launches Vietnam’s First Ever Affiliate Marketplace
The milestone launch is expected to unlock new opportunities in Southeast Asia’s booming digital economy.
New Unilever CEO Plans to Level up Marketing by Hiring ‘20 Times More Influencers’ in Ambitious Move
Fernando Fernandez was appointed as the brand new CEO of Unilever just this month, but he has already set his sights high on influencer marketing.
Google’s AI-Only Search Results: What It Means for Affiliate Marketers
New research also shows that traditional search will lose 25% of its traffic to AI search by 2026.
Publicis Acquires Lotame to Reach Billions of Customers
The acquisition is expected to significantly increase the holding company's data capabilities.
Meet the First Wave of Speakers at PI LIVE and IMS USA
Bringing together expertise and innovation across two major shows.
Transforming Connections with the Hosted Meetings Program
Take the guesswork out of networking and ensure every meeting at PI LIVE USA and IMS USA counts.
