Asa Bans Public Social Posts Promoting Weight-Loss Jabs in Landmark Ruling
The Advertising Standards Authority has issued a clear warning against promoting prescription weight-loss injections.
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Myth Busted: #Ad Is Not Killing Your Engagement, It's Building Trust
Research published today by HypeAuditor and the IMTB shows that explicit ad disclosure using #ad is not associated with lower engagement.
PI LIVE Europe Centres Connection with Festival of Partnerships Launch
This Autumn, PI LIVE Europe is back bigger and better than ever, with a multi-campus extravaganza for performance-driven partnerships.
“We Were Welcomed With Open Arms” Tradedoubler CEO Talks US Expansion, LLM Solutions, and Affiliate Fraud
Tradedoubler CEO Matthias Stadelmeyer on cracking the US market, building AI-ready attribution, and why transparency will define affiliate marketing in 2026.
Only 11% of Advertisers Ready for ‘Zero-Click’ Future, Says mrge Report
A new report from mrge warns that most commerce advertisers are unprepared for AI-driven, zero-click discovery, even as budgets continue to flow into affiliate marketing and performance-led channels.
The De-Influencing of the Super Bowl: What Brands Can Learn From 2026’s Top-Performing Ads
While 59% of this year’s Super Bowl commercials featured celebrities, seven of the top ten highest-scoring ads did not rely on famous faces at all.
AI Taskforce Launched by APMA as Industry Navigates New Frontier
The APMA has launched a dedicated AI Taskforce, aimed at safeguarding the affiliate and partner marketing channel as artificial intelligence transforms the digital landscape.
Report Reveals Top Beauty Brands are Influencer-Led
The Traackr Creator Advantage Report revealed that influencer-led brands are dominating the beauty landscape.
Adtraction Tackles the Consent Gap with Fair Tracking
Adtraction has unveiled Fair tracking, a new initiative designed to ensure partners are fairly compensated when privacy rules and consent limitations prevent traditional tracking.
"The Art of Storytelling Has Been Lost in the Focus on Scale in the Creator Space” Jay Richards Appointed New MD at Disrupt
In an exciting move, Disrupt Marketing has appointed Jay Richards as its new Managing Director.
Affiliate Fraud Will Persist Until the Incentives Change
Tom Rathbone argues that fraud will not change until transparency is more profitable than ambiguity.
“The Sky’s The Limit” Jonathan Mathes on Tombras’ Affiliate Journey
With twelve awards already under his belt, Tombras' Jonathan Mathes reflects on the team's journey so far, and what the future holds.
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Best Cross-Channel Strategy
Giftcards.com and Rakuten Advertising executed a groundbreaking strategy that overcame fierce competition and consumer hesitation. By leveraging cross-channel tactics, they successfully boosted brand awareness, increased qualified shoppers, and significantly grew transactions and revenue.
Best Retail Partnership
This bold, data-led strategy by Bloomingdale’s and Rakuten Advertising smashed growth targets in a tough retail climate with innovative tech, deep personalisation, and standout success across affiliate, influencer, and app-to-app tracking.
Best Content Partnership
Rakuten Advertising delivered an innovative, full-funnel influencer strategy that shattered sales records and boosted customer acquisition. Their seamless collaboration empowered creators to drive exceptional, measurable results for Saks Fifth Avenue.
Best Brand Awareness Campaign
Hamilton Beach and impact.com achieved extraordinary results by surpassing their brand awareness targets and generating over 10 million impressions. Their innovative use of influencer partnerships and impactful video content set a new benchmark for success.
Best Publisher and Agency Partnership
Partnermatic and KINESSO dazzled judges with this data-driven collaboration with Ulta Beauty, surpassing ambitious growth targets with over $6.8M in sales and redefining what’s possible in content-led affiliate marketing.
Best Brand and Agency Partnership
TikTok and Acceleration Partners achieved remarkable success through a dynamic collaboration that led to an extraordinary 325% revenue growth. Their innovative strategy in partner recruitment and activation has transformed TikTok for Business’s affiliate program.
