Last night, we celebrated the 19th year of the PMAs. Following a monumental 12 months, it was time to acknowledge those players who drove true innovation and brilliance throughout the industry.
TikTok, Acceleration Partners, and impact.com scored perfect marks for their global collaboration that propelled TikTok for Business’ affiliate program.
Inflektion is leading the industry with its AI-powered solution that personalises landing pages for influencer campaigns. By tailoring pages to specific audiences, Inflektion has significantly boosted conversion rates, transforming the economics of partnership marketing.
tvScientific’s team excels by combining CTV and affiliate expertise with pioneering technology, driving innovation and client success. Their commitment to education, collaboration, and continuous evolution sets them apart in the industry.
Bobbi Brown Cosmetics and Rakuten Advertising’s innovative use of Programmatic Loyalty drove outstanding results, exceeding growth targets by 112%, revolutionising their affiliate strategy and setting new benchmarks in the beauty industry.
