Influencer Marketing / Paid-only / "65% of TikTok Purchases Are Unplanned," Dr. Nadia Morozova on the Psychology Behind Social Commerce Dr. Morozova came back to Rakuten Dealmaker to keep us up to date with consumer psychology and the power of social media. By Sol Wilkinson / 7 Apr 2025
Creator Economy / The Independent Doubles Down on Creators by Launching Independent Studio Verticals The Independent is doubling down on creators with the launch of Independent Studio, a vertical video media production. By Sofia Aira / 4 Apr 2025
Creator Economy / “It’s Getting Viewers Hooked”: The Quirks of Influencer Marketing in Spain Welcome to the first instalment of Creator Compass. We'll examine influencer marketing in Europe, starting with Spain. By Sofia Aira / 3 Apr 2025
Influencer Marketing / JCPenney Selects VaynerMedia as Its Social and Influencer Marketing Partner JCPenney, one of the USA’s largest fashion retailers, has announced that it will be partnering with VaynerMedia to work on its social and influencer marketing overhaul. By Sofia Aira / 1 Apr 2025
Affiliate Marketing / “We’ll Be Relentless”: Adam Ross, CEO of Awin, Provides Update on CPI As Deadline Looms Awin CEO discusses the challenges, successes, and progress with the CPI so far, as well as reactions from other networks. By Sol Wilkinson / 1 Apr 2025
Creator Economy / TikTok Shop Expands Operations into France, Germany and Italy With a Major Goal TikTok Shop is pushing on with its expansion into Europe by launching operations in France, Germany and Italy. By Sofia Aira / 1 Apr 2025
/ Honey Co-Founder Responds to Backlash in Reddit AMA Now working on his new venture Pie, the co-founder defended his former company in a long post. By Sol Wilkinson / 1 Apr 2025
Influencer Marketing / Influencer Marketers: Don’t Underestimate the Power of TikTok Shop TikTok Shop has often been an overlooked contender in the e-commerce industry, yet it can potentially wield the most power of any social media store. By Sofia Aira / 28 Mar 2025
Affiliate Marketing / Members-only / “Each Market Has Its Own Nuances” Valeria Alesiani Talks Publisher Models, Full-funnel Activations, and AI Insights from Rakuten Advertising's Dealmaker. By Sol Wilkinson / 28 Mar 2025
