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Best Health & Beauty Partnership

Bobbi Brown Cosmetics and Rakuten Advertising’s innovative use of Programmatic Loyalty drove outstanding results, exceeding growth targets by 112%, revolutionising their affiliate strategy and setting new benchmarks in the beauty industry.

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Best Full Funnel Strategy

Tombras and RealTruck drove unprecedented growth with a comprehensive approach that boosted RealTruck's affiliate program by $8.9M in revenue. Their innovative strategies and full-funnel approach resulted in remarkable incremental gains and sustained success.

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Best Cross-Channel Strategy

Giftcards.com and Rakuten Advertising executed a groundbreaking strategy that overcame fierce competition and consumer hesitation. By leveraging cross-channel tactics, they successfully boosted brand awareness, increased qualified shoppers, and significantly grew transactions and revenue.

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Best Retail Partnership

This bold, data-led strategy by Bloomingdale’s and Rakuten Advertising smashed growth targets in a tough retail climate with innovative tech, deep personalisation, and standout success across affiliate, influencer, and app-to-app tracking.

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