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“We’re Helping Lead the AI Era” Rakuten Advertising Talks New AI Tools

Following on from May’s superb Optimism event, we caught up with Rakuten Advertising’s SVP Product & Technology to find out more about the platform’s AI upgrades.

By Sol Wilkinson

/ 16 Jul 2025

“We’re Helping Lead the AI Era” Rakuten Advertising Talks New AI Tools

7 Things Influencers Really Want From Brands in 2025: A Guide for Influencer Marketers

By Sofia Aira

/ 16 Jul 2025

7 Things Influencers Really Want From Brands in 2025: A Guide for Influencer Marketers

One Day Left to Enter GPMAs

Submit your entry in the next 24 hours for a chance at winning.

By Newsdesk

/ 15 Jul 2025

IMTB Officially Joins Committee of Advertising Practice

It’s a move that reflects growing trust in and recognition of the creator economy by regulatory bodies.

By Sol Wilkinson

/ 14 Jul 2025

IMTB Officially Joins Committee of Advertising Practice

Perplexity’s Comet Browser Raises Big Questions for Affiliate Marketing

The new browser can compare products, fill up shopping carts, and direct users through the entire funnel in seconds. Affiliate content is undoubtedly being used. So, what’s to be done?

By Sol Wilkinson

/ 11 Jul 2025

Perplexity’s Comet Browser Raises Big Questions for Affiliate Marketing

Denmark Set to Be First European Country to Combat AI by Giving Citizens Copyright Over Their Face, Voice, and Body

The legislation would amend Denmark’s copyright law to allow individuals to claim legal ownership of their personal appearance and voice.

By Sofia Aira

/ 11 Jul 2025

Denmark Set to Be First European Country to Combat AI by Giving Citizens Copyright Over Their Face, Voice, and Body

“We Want to Triple the Category. We Can’t Do That Alone” Partnerize Co-Founder on Company Mission, Konnecto Acquisition, and AI

Sean Sewell calls on the wider industry to grow together.

By Sol Wilkinson

/ 10 Jul 2025

“We Want to Triple the Category. We Can’t Do That Alone” Partnerize Co-Founder on Company Mission, Konnecto Acquisition, and AI

Burnout Among Creators Is Reaching a Crisis Point, but Who’s Surprised?

Over half of creators report burnout, with many of them considering leaving the industry, says Billion Dollar Boy.

By Sofia Aira

/ 10 Jul 2025

Burnout Among Creators Is Reaching a Crisis Point, but Who’s Surprised?

Why Pride Marketing Went Quiet in 2025: 2 in 5 Companies Scale Back Campaigns

Why did Pride marketing go quiet in 2025, and what will this strip-back do to brands in the future?

By Sofia Aira

/ 8 Jul 2025

Why Pride Marketing Went Quiet in 2025: 2 in 5 Companies Scale Back Campaigns

Digital Voices Launches Global Influencer Council: “A Defining Moment For the Creator Economy”

The Council will serve as a platform to shape the future of influencer marketing through transparency, best practice, and collective knowledge.

By Sofia Aira

/ 8 Jul 2025

Digital Voices Launches Global Influencer Council: “A Defining Moment For the Creator Economy”