Hello Partner (Page 70)

What Gifting Campaigns Get Wrong – And How to Fix Them

Gifting can be a powerful tool that goes beyond the first-stage of relationship building, cementing loyalty, and even influencing brand direction.

By Sol Wilkinson

/ 3 Jun 2025

What Gifting Campaigns Get Wrong – And How to Fix Them

Flat Fees, Fast Growth, and the Future of Influencer Marketing in Mexico

Influencer marketing in Mexico is at a critical juncture, contrasted by rapid growth and significant structural challenges.

By Sofia Aira

/ 3 Jun 2025

Flat Fees, Fast Growth, and the Future of Influencer Marketing in Mexico

Belboon Acquired by Linehub to Strengthen European Market Presence

After filing for insolvency earlier this year, the German affiliate network now enters a new growth phase under the Linehub umbrella, preserving programmes and partner relationships.

By Sol Wilkinson

/ 2 Jun 2025

Belboon Acquired by Linehub to Strengthen European Market Presence

Taylor Swift’s Re-Recording Strategy: The Blank Space in Authentic Marketing and Brand Ownership

Swift’s re-recording campaign was a genius marketing move as well as a huge personal win, and it's a blueprint for brands in the creator economy.

By Sofia Aira

/ 2 Jun 2025

Microsoft Discontinues Coupon Browser Extension, Amid Legal Disputes

The application is no longer in the Chrome Web Store. New browser extension policies are set to come into place June 10.

By Sol Wilkinson

/ 30 May 2025

Microsoft Discontinues Coupon Browser Extension, Amid Legal Disputes

Rakuten Advertising Unveils New Conversion Protection Tool at Optimism 2025

CEO Nick Stamos calls for publisher empowerment and a vision beyond last-click.

By Sol Wilkinson

/ 30 May 2025

Rakuten Advertising Unveils New Conversion Protection Tool at Optimism 2025

Algowatch: May Social Media Updates

Stay ahead of the curve and check out all the social media algorithm updates that took place in May.

By Sofia Aira

/ 30 May 2025

E.l.f. Buys Hailey Bieber’s Rhode Beauty in $1 Billion Deal: What Influencer Marketers Should Know

Rhode's billion-dollar sale to e.l.f. sends a powerful message for marketers working with influencers or considering brand collaborations.

By Sofia Aira

/ 29 May 2025

E.l.f. Buys Hailey Bieber’s Rhode Beauty in $1 Billion Deal: What Influencer Marketers Should Know

“The Authenticity Era is Over”: Joanna Hughston on Rethinking What Matters in Creator Marketing

The Goat Agency’s Head of Marketing shares her thoughts on creativity, authenticity, non-endemic partnerships, YouTube strategies, and more.

By Sol Wilkinson

/ 29 May 2025

“The Authenticity Era is Over”: Joanna Hughston on Rethinking What Matters in Creator Marketing

Shape the Stage with CreatorFest Europe’s Community Pick

Open to all in the creator economy space, this is your chance to develop a session that you think deserves a place on the CreatorFest stage.

By Sofia Aira

/ 29 May 2025

Shape the Stage with CreatorFest Europe’s Community Pick