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10,000 Creators Say UK’s £2 Billion Creator Economy is Undervalued in New Shocking YouTube Report

The report, developed with research agency Public First and informed by feedback from nearly 10,000 UK creators, paints a concerning picture.

By Sofia Aira

/ 7 Jul 2025

10,000 Creators Say UK’s £2 Billion Creator Economy is Undervalued in New Shocking YouTube Report

Amazon Doubles Influencer Commissions Ahead of Extended Prime Day

As Prime Day approaches, Amazon is rolling out increased commission rates to incentivise influencers to drive more sales.

By Sofia Aira

/ 3 Jul 2025

Amazon Doubles Influencer Commissions Ahead of Extended Prime Day

“It’s the Holy Grail” Alex Springer on impact.com’s Product Roadmap and AI

At iPX London, Alex Springer explains the most revolutionary new features coming to the platform; and explores AI scepticism and optimism.

By Sol Wilkinson

/ 2 Jul 2025

“It’s the Holy Grail” Alex Springer on impact.com’s Product Roadmap and AI

52% of UK Marketers Now Spend Over £765,000 a Year on Creator Marketing, Study Finds

By Sofia Aira

/ 2 Jul 2025

52% of UK Marketers Now Spend Over £765,000 a Year on Creator Marketing, Study Finds

Why It’s Exceptionally Hard for Brands to Win at Glastonbury, and the Ones Who Got It Right

Glastonbury Festival’s updated Terms and Conditions leave no room for ambiguity. So, how do brands get it right?

By Sofia Aira

/ 2 Jul 2025

Why It’s Exceptionally Hard for Brands to Win at Glastonbury, and the Ones Who Got It Right

Algowatch: June Social Media Updates

Here's a rundown of all the social media updates from June that you need to know about.

By Sofia Aira

/ 1 Jul 2025

“It’s an Affiliate Market. They’re Not Even Being Shy About It” Partnerize CEO on Affiliate Marketing’s Huge AI Opportunity

Partnerize CEO Matt Gilbert urges the affiliate industry to unite and harness AI’s power to grow from $20bn to $100bn, stating, “Our moment is now.”

By Sol Wilkinson

/ 1 Jul 2025

“It’s an Affiliate Market. They’re Not Even Being Shy About It” Partnerize CEO on Affiliate Marketing’s Huge AI Opportunity

Unlocking the Power of Connections: CreatorFest and PI LIVE Europe’s New Hosted Meetings Programme

Learn about Hosted Meetings, a premium opportunity tailored specifically for brands and retailers.

By Newsdesk

/ 1 Jul 2025

Unlocking the Power of Connections: CreatorFest and PI LIVE Europe’s New Hosted Meetings Programme

Dealmoon Launches Moonfluence, RedNote’s Overseas Agency Partner

The platform has also launched in Italy this past week.

By Sol Wilkinson

/ 1 Jul 2025

Dealmoon Launches Moonfluence, RedNote’s Overseas Agency Partner

Amy Kean to Headline PI LIVE Europe: Prepare to Be Un-Normal

The CEO of Good Shout and advertising’s favourite provocateur joins the speaker lineup with a keynote that challenges conformity and champions creativity.

By Sol Wilkinson

/ 1 Jul 2025

Amy Kean to Headline PI LIVE Europe: Prepare to Be Un-Normal