Hayden Clottey is a leading strategist at the intersection of sports, content and creator marketing, recognised for his ability to elevate talent and deliver high-impact brand partnerships. As Head of Sport at InterTalent Group, one of the UK’s foremost talent and content agencies, Hayden oversees the development, signing strategy and commercial growth of a multi-sport roster, helping creators, athletes and broadcasters scale their influence beyond platforms into products, partnerships and IP.
Hayden has delivered campaigns across major sporting moments, including the UEFA Champions League finals, Euro 2024, YouTube boxing and Formula 1, consistently prioritising authentic fan engagement over transactional metrics. His work demonstrates how strategic talent management can bridge the gap between creators, brands and audiences in a rapidly evolving sports ecosystem.
A respected speaker and mentor, Hayden has contributed insights at MAD//Fest, the Global Influencer Marketing Awards, Festival of Marketing, Festival of Women’s Football and the Sports Broadcast Awards, sharing expertise on talent strategy, brand partnerships and long-term growth in the creator economy.
Through his innovative approach, Hayden Clottey continues to shape the sports and creator landscape, empowering talent to achieve sustainable growth, enabling brands to build meaningful connections with fans, and setting a benchmark for excellence in sports-focused influencer marketing.
