Hello Partner (Page 68)

Nectar360 and Marriott Bonvoy Turn Loyalty into Full-Funnel Growth

The new partnership reveals how loyalty programmes can become full-funnel ecosystems, driving immense value for both savvy shoppers and partnered brands.

By Sol Wilkinson

/ 24 Jul 2025

Meta Refuses to Sign EU AI Code of Practice in Shocking Statement

Meta has opted not to endorse the European Union’s (EU) new voluntary Code of Practice, which is intended to guide companies in complying with the bloc’s forthcoming AI Act.

By Sofia Aira

/ 24 Jul 2025

Meta Refuses to Sign EU AI Code of Practice in Shocking Statement

Strategic Evolution in a Time of Disruption: What to Expect from PI LIVE Europe 2025

Exploring the key themes shaping this year’s PI LIVE Europe agenda.

By Sol Wilkinson

/ 23 Jul 2025

Strategic Evolution in a Time of Disruption: What to Expect from PI LIVE Europe 2025

Agency Wins: Assembly Global Wins Hyatt Affiliate Business

Major wins from the past month.

By Sol Wilkinson

/ 22 Jul 2025

Agency Wins: Assembly Global Wins Hyatt Affiliate Business

First Look at the CreatorFest 2025 Agenda

Curated insights for an increasingly professional and fast-evolving creator economy.

By Sol Wilkinson

/ 22 Jul 2025

First Look at the CreatorFest 2025 Agenda

SoFire’s Hot Campaigns: Rhode Skin’s Lemontini Peptide Lip Tint and the Art of Influencer Founders

In this brand new series titled So-Fire’s Hot Campaigns, hosted by Sofia Aira (if you couldn't tell), I’ll be deep-diving into what makes an

By Sofia Aira

/ 18 Jul 2025

SoFire’s Hot Campaigns: Rhode Skin’s Lemontini Peptide Lip Tint and the Art of Influencer Founders

A Global Stage for Influence: GIMA 2025 Celebrates the Best in the Creator Economy

Find out who took home the trophies at last night's dazzling ceremony.

By Newsdesk

/ 18 Jul 2025

A Global Stage for Influence: GIMA 2025 Celebrates the Best in the Creator Economy

OpenAI Integrates In-Chat Checkout, What Does This Mean for Affiliate Marketing?

As OpenAI turns ChatGPT into a shopping destination, questions mount over how the platform handles attribution, affiliate content, and ethical grey areas in the AI-led customer journey.

By Sol Wilkinson

/ 17 Jul 2025

OpenAI Integrates In-Chat Checkout, What Does This Mean for Affiliate Marketing?

Market Movers: Linkby Raises $15M Series B to Fuel U.S. Expansion

Plus, Levanta launches first-ever external traffic integration with TikTok Shop, and Wildfire Systems launches AI cashback solution.

By Sol Wilkinson

/ 16 Jul 2025

Market Movers: Linkby Raises $15M Series B to Fuel U.S. Expansion

A Deepdive Into Mia Zelu at Wimbledon: Should We Be Scared of AI Influencers Pretending to Be Human?

Is it all really sunshine and dollar signs? AI influencers are becoming increasingly human, and it’s going to be difficult to distinguish between what’s real and what’s fake soon.

By Sofia Aira

/ 16 Jul 2025

A Deepdive Into Mia Zelu at Wimbledon: Should We Be Scared of AI Influencers Pretending to Be Human?