Lucy Hetherington is a rising star in affiliate marketing, known for her innovative approach and strategic insight. Previously Affiliate Manager at Amazon, she now leads affiliate initiatives at On the Beach, developing forward-thinking publisher strategies that drive measurable results.
Lucy is recognised for her ability to challenge conventions and push the space forward, sharing her expertise at events such as Partnerize’s Partnerships Day. Her intelligent, data-driven approach and collaborative mindset make her a trusted partner and an influential voice in the industry, positioning her as one of affiliate marketing’s most promising talents.
The Hello Partner newsdesk covers the stories shaping performance marketing, partnerships and the creator economy, from breaking news to event coverage and the occasional hot take.
Over the last decade, Beer52 has grown to serve millions of customers and distribute hundreds of millions of craft beers, wines and whiskies across the UK.
With data-driven marketing
This year’s gold winners demonstrated out-of-the-box thinking, outstanding execution and the power of partnerships — all the ingredients that make this industry a powerful marketing player.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
