Kat Keen is one of the leading voices shaping the future of creator marketing, currently serving as EMEA Social & Influencer Lead for YouTube Marketing at Google.
A recognised creator economy expert, Kat has built her career at the intersection of culture, creativity, and digital innovation. As a founding member of the Global Influencer Council, she’s been instrumental in setting industry standards that prioritise authenticity, long-term brand-creator relationships, and meaningful storytelling over metrics.
With years of experience driving high-impact influencer and social strategies across global markets, Kat combines creative vision with analytical precision to elevate how brands collaborate with creators at scale.
A regular speaker and industry contributor, Kat is known for championing ethical, inclusive, and effective marketing practices that push the industry forward.
Her work at YouTube continues to inspire a new era of creator-led storytelling, where influence is measured not just in reach but in real connection.
