Algowatch Wrapped 2025: The Biggest Social Media Updates of the Year
Let’s delve into the biggest 2025 social media algorithm updates, and what they mean for 2026.
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Pinterest Acquires tvScientific to Bring High-Intent Audiences to TV
The acquisition arrives at the end of a year of strong growth and performance for tvScientific.
Everything, Everywhere, All at Once - How Agencies are Managing Affiliate Chaos in 2025
Teams are leaner, partners are slower to respond, and clients want more for less. In this session, affiliate specialists and agencies share how they’re navigating resource gaps, partner bottlenecks, and shifting publisher models, all while keeping performance sharp....
The USPAs Return for 2026, Now Fully Digital, and Entries Are Open Today
Download the Entry Kit now.
SoFire’s Hot Campaigns: The InStyle Intern Series TikTok Can’t Stop Watching
We’re looking at the InStyle TikTok series that has perfectly captured its target audience and uses influencers for their own unique flair.
“Podcasting Is a Content Engine”: Cure Media’s Sanna Ödmark on Why Every Agency Should Have a Podcast
For Sanna Ödmark, podcasting is essential to any agency for both internal and external growth.
Why We Must Protect Small Businesses in Affiliate Marketing
As big players merge and dominate the market, Tricia Meyer advocates for smaller businesses, from publishers to agencies, to help keep innovation, competition, and consumer benefits alive.
Tradedoubler Reports Record Cyber Weekend as UK Order Values Surge
CSS and Creators emerge as the leading partners, and Travel takes a larger share of spend.
Beyond the Transaction: How Brand-Publisher Partnerships Build Lasting Value
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, CMO Neil Caldicott proves how publishers and brands can design...
EU’s €120M Fine Against X: What It Means for Influencer Marketers and the Creator Economy
The European Commission has issued a €120 million fine against X for violations of the Digital Services Act (DSA). What does this mean for the creator economy?
Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
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Influencers Embracing the Performance-Based Model: What Next?
Influencer marketing is perhaps the one aspect of advertising that reflects most powerfully the era in which we live. Our love of social media, and its dominance in our lives – as a source of everything from news and information to original content via personal opinion – makes the concept of influencer...
Webinar: 7 Ways to Drive Measurable Revenue with Influencers Today
Historically, influencer goals and measurements have focused on awareness and brand-building metrics. But over the past two years, a growing number of brands have tasked influencers with driving direct transactions. Many marketers want to make the sales impact of their influencer programs stronger and more accountable, in addition to driving...
Tips For Working With a TikTok Influencer
Despite its recent setbacks, TikTok has become the fastest-growing platform in the world – downloaded more than two billion times in two years. The app’s viral, quick-hitting potential and massively popular influencers make it an ideal venue for sponsored content that can drive sales, awareness and engagement faster than any...
#IMA20: Traackr on Winning Best Relationship Management Tool
Traackr scooped Best Relationship Management Tool at this year’s virtual Influencer Marketing Awards. Evy Lyons, VP of marketing at Traackr, tells us how it feels to be recognised as an industry leader in providing relationship management and the secrets to managing influencer relationships. Congratulations on your IMA win! Tell...
Q&A: Chris Kenna on How Brands Can Authentically Work With LGBTQ+ Creators and Take Action
Chris Kenna is the CEO of Brand Advance – an agency that helps brands reach diversity at scale and with authenticity through comprehensive data and insight, media planning and buying, partnerships and content services. As a black LGBTQ+ male, Kenna is committed to inspiring social change and using his influence for...
TikTok Introduces Marketing Partner Program For Advertisers
TikTok has just introduced its Marketing Partner Program for advertisers around the world. Currently, it offers 19 certified partners across various areas of expertise including campaign management, creative development, branded effects, and measurement. The new program would give marketers “access to more tools” to create, measure and optimise ad campaigns...
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