In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, CMO Neil Caldicott proves how publishers and brands can design...
The European Commission has issued a €120 million fine against X for violations of the Digital Services Act (DSA). What does this mean for the creator economy?
What does the major acquisition mean for performance marketing?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
PI LIVE is coming to Bristol on 26th March 2026…
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
Challenge Pringles, the iconic crisp brand, wanted to reach consumers in their homes and to elevate digital socialising during these uncertain times. TikTok creators were already using Pringles cans in creative and fun ways so the brand wanted to build on this by launching the #PlayWithPringles challenge on the popular...
Influencer marketing has long departed the murky netherworld between PR and marketing. A consequential discipline in its own right, it has increasingly proved a potent tool for not only moving the needle on brand perception, reputation, and lift but also for flat out driving sales. That’s why influencer marketing...
Gen Z has been consuming digital content almost their entire lives. As a result, they know real when they see it and are highly attuned to brand inauthenticity. They can smell an advertisement a mile away and have no problem tuning out brands that try to appeal to them in...
Intellifluence is an affordable, end-to-end influencer marketing platform. We caught up with them to find out more about the challenges they are solving, how the dashboard streamlines workflow and how they verify influencer data. There are lots of influencer marketing agencies, tech platforms, and SaaS, which is why we have...
Influencer marketing agency Takumi’s latest report found that in the last 12 months, almost three-quarters of the marketers surveyed (73%) have allocated more resources to influencer marketing, with spending particularly increasing in the retail (79%), legal (79%), and manufacturing (75%) sectors. Despite the COVID-19 pandemic and its impact on...
Challenge Huawei created StorySign, an app that helps deaf children learn to read. Learning to read can be difficult for any child, but for the world’s 32 million deaf children, it can be an overwhelming challenge. That’s because it’s usually done phonetically, by listening to the way...
