A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
The 10 best pieces of advice creators can take from SocialDay 2026.
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Personalised Rewards Can Incentivise Financial Loyalty, New Research Suggests
Financial value is emerging as a key driver of both switching banks and retention, according to new Cardlytics data.
Destination 2026 - Cracking the Code of Gen Z Travel Habits
Following the annual UNiDAYS Travel Survey 2026, this session analyses what drives Gen Z when they travel....
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Affiliates Face Financial Shock as Amazon’s Associates Programme Cuts Commission Rates
Affiliates are also experiencing reduced performance visibility due to reporting system changes.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
Are YouTube Creators the Next Big Partner Type in Affiliate Marketing?
According to Genie Goals’ Rachel Said, YouTube creators offer a unique set of benefits.
Offer Search is Becoming Standard Shopping Practice, New Research Shows
The report found that offers provide a key opportunity to drive incremental revenue.
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
Publicis Groupe to Acquire LiveRamp for $2.2bn in Agentic Drive
According to the French advertising group, the deal opens up agentic opportunities.
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
Why Affiliates Miss Out on Budget, and How to Change It
Affiliate marketing generates some of the best ROI in digital marketing, yet it is often overlooked in favour of other performance channels. Understanding where the differences versus other channels are will help publishers and affiliate marketers secure more budget and drive better performance for their clients. This session shows you...
The Goat Agency’s Hannah Ryan on Why Gen Z Trusts Smaller Creators
For Hannah Ryan, VP of Global Campaign Delivery at The Goat Agency, the shift reflects a bigger change in how audiences relate to creators online.
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WTF Series: WTF is ‘Going Dark’ on Social Media?
At first, you may wonder whether this term is related to the dark web – but it isn’t. Going dark on social media describes something that is far less illegal, but maybe just as risky. Simply, this is the term used when a person or a brand wipes their whole...
Celebrating Success: The Winners of the 2021 Influencer Marketing Awards
In case a reminder was necessary, the past year has been turbulent for many. Certain industries struggled, yet the influencer marketing industry was one that acted innovatively very quickly to ensure that business didn’t just tick along, but was able to thrive. The influencer marketing industry as a whole...
Should We Expect to See a Shift Back to Classic Production vs Creator Content Post-Pandemic?
This time was difficult for many influencers, finding out how to keep their audiences interested and engaged in the content they are creating in a world that isn’t as exciting as it was before. Now that the world is slowly getting back to normal, a lot of content creators...
Back with a Bang – IMS London Tickets on Sale Today
The Influencer Marketing Show London, hosted at Old Billingsgate, London, on 21st October 2021, will host thousands of delegates and booths from the leading players in the influencer and creator economies, and a huge range of expertly curated content. For the first time ever, you can enjoy the event in...
TikTok Launches Spark Ads to Boost TikTok Community Content
The creation of Spark Ads came when TikTok took a look at how to create a one-of-a-kind solution for brands to cement their presence with the community in a seamless, authentic way. The aim of the feature is to start conversations and ignite interactions between brands, creators, and the TikTok...
TikTok Revises Branded Content Policies for Buy Now Pay Later (BNPL) Advertising
Following the release of a new report, Shop Now, Stress Later report for 2021, which reveals that social media and influencers are guiding young shoppers, TikTok, as a scheme to curb poor financial advice being shared by influencers through the platform, has removed 11 million accounts from the app. Reviewing...
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