Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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WTF Series: WTF is a Content House?
Why are creators flocking to these communal roosts, and what are their benefits?
TikTok is being used as an Educational Tool
The app saw increased usage for homeschooling throughout the pandemic.
New Year, New Staff Writer, Same Exceptional Content
A quick introduction to Neve A highly skilled writer, Neve has a strong background in journalism, writing, and social media marketing, and has now plunged into the world of influencer marketing. During her time studying at the University of the Arts London (UAL), Neve developed her skills by working as...
Google Trials Featuring TikTok and Instagram Videos at the Top of Mobile Users’ Search Page
Search engine giant tests featuring short-form video in its SERPs.
Events to Connect Influencers with Brand Products set to remain Virtual
Virtual events continue to see success in influencer marketing.
Brands Fixated on Influencers’ Vanity Metrics are at Risk of Consumer Alienation
Johnson, who as a veteran influencer has worked for such brands as Bose, LG, Fossil and Heineken, strongly believes that too many brands are being encouraged to treat influencers like commodities and not partners, which is becoming all too apparent to the end consumer. Johnson says: “The market is still...
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