“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands.
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Ranked: The Best Brand Activations That Defined Coachella 2026
Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!
Performance Needs Personality: Why Creative Customisation Drives Real Results
This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....
OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched
OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.
“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction....
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
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Back with a Bang – IMS London Tickets on Sale Today
The Influencer Marketing Show London, hosted at Old Billingsgate, London, on 21st October 2021, will host thousands of delegates and booths from the leading players in the influencer and creator economies, and a huge range of expertly curated content. For the first time ever, you can enjoy the event in...
TikTok Launches Spark Ads to Boost TikTok Community Content
The creation of Spark Ads came when TikTok took a look at how to create a one-of-a-kind solution for brands to cement their presence with the community in a seamless, authentic way. The aim of the feature is to start conversations and ignite interactions between brands, creators, and the TikTok...
TikTok Revises Branded Content Policies for Buy Now Pay Later (BNPL) Advertising
Following the release of a new report, Shop Now, Stress Later report for 2021, which reveals that social media and influencers are guiding young shoppers, TikTok, as a scheme to curb poor financial advice being shared by influencers through the platform, has removed 11 million accounts from the app. Reviewing...
How Brands Are Spending on Social Platforms to Support the Creator Economy
Brands continue to support the creator economy by seeing how productive these campaigns are in driving results and increasing brand awareness to a relevant buying audience. As social media platforms continue to grow, and TikTok continues to expand as a dominant platform, creators will continue to build their brands and...
The Secret of Influencer Earnings
When anything is new or different, people are bound to ask questions and show curiosity about how it works. Those of us who understand the inner workings of the influencer marketing industry, and see it as a valid form of marketing or advertising similar to the likes of television or...
Facebook Encourages Content Creators with $1 Billion Fund
Facebook CEO, Mark Zuckerberg, has confirmed that as a way to celebrate the importance of creators in regards to driving so much of the passion and creativity across Instagram and Facebook, his company is investing $1 billion pounds into monetising creators throughout 2022. As Facebook continues to build its creative...
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