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Is There Too Much Tech in Influencer Marketing?

In response to this weekend’s news of social media colossal, YouTube, shuttering the self-service program included in their influencer marketing platform, FameBit, we were inspired to ask, ‘is there too much tech in the influencer marketing industry?’ Influencer marketing is a tool brands have been using for much longer...

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Cheat Sheet For Influencer Regulation in 16 Different Markets

Undoubtedly one of the hottest and widely debated industry topics in recent months has been the intensified governance from advertising watchdogs on influencer marketing. Multi-million dollar influencer lawsuits are being filed in the US, British courts are banning influencers from promoting certain products and it seems some countries’ regulators haven’...

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YouTube Adds New Updates For Creators

YouTube is launching a series of new updates to help creators enhance their content and moderate their channel. Audience activity All creators on the platform will now be able to access in-depth analytics that includes being able to see what time their audience is most active online. This data will...

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