Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Tech Digest Series: Instagram, Facebook, and Twitter
Today, we will take a look at some of the new and updated features recently announced and released by popular platforms including Instagram, Facebook, and Twitter. Instagram Lite revamp Instagram Lite, initially released in December, is an app that allows users in low connectivity regions to utilize most of the...
The ASA Cracks Down on Non-Compliant Creators
Following the latest ruling by the ASA in regards to Molly-Mae Hague breaching the guidelines for prize promotional content, and the recent rule put in place banning influencers from using filters when advertising beauty products, the authority continues to hope that when cases like this are brought to attention, creators...
Why Mass Personalisation is No Longer an Optional Extra and How Brands Can Make Campaigns Even More Personal
Advertising works best when it speaks to people’s wants, needs, and desires in a way that is in accordance with their mindset and motivations at the time. As marketers, we know that. Consumers only dislike advertising when it interrupts them for no good reason. They do however want to...
IMS Global 2021: Introducing the Speakers
This year’s Influencer Marketing Show Global will be taking place virtually between the 13th – 15th of April. Following the triumphant launch of the virtual show last year, we are back to present an interactive event, running over three days, comprising over 30 carefully curated sessions to provide you with...
The Importance of Intersectionality in Marketing Campaigns
Although many brands are constantly striving to improve their marketing campaigns by ensuring they are diverse and inclusive, especially on International Women’s Day, it is important to realise that despite the fact that we are doing better as a society, there is still room for improvement. It is still...
Pairing Influencers with Bought Media – a Solution to the Risk of a Pay-for-Post Economy
Matching Influencer Fit and Media Performance Imagine this scenario – you have a new product launch that you’ve spent the last six months working on. Your marketing budget is set and ready to pull the trigger. You have included a promotional budget that you have earmarked for an influencer campaign....
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