Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Trans Day of Visibility – How the Influencer Marketing Industry is Becoming More Representative
Take razor brands for example – ‘female’ razors are usually marketed using pink, floral advertisements with a focus on ‘super smooth’ hairless bodies, whereas ‘male’ razors are usually marketed using dark, sharp advertisements promoting how the product is tough and strong. Continuing with the example of marketing razors, the product in...
Influencer Marketing Awards 2021: Second Wave Judge Announcement
We’d like to thank the industry as a whole; the positive response to our call for judges was brilliant to see. Your nominations, and applications, have meant that the team has been able to curate a diverse and representative panel of experts, who will be able to use their...
Influencer Marketing on LinkedIn: Is it a Thing?
Created for business professionals, the platform has been used solely as an employee recruiting tool for a long time. Today, LinkedIn is a major professional social media platform where experts in various fields share their thoughts, grow their network, and most importantly, make money. With the evolution of LinkedIn, a...
IMS Global 2021: Start Connecting Now!
Download and connect The Influencer Marketing Show Global virtual event app is now available to download for ticket holders. If you are yet to secure your ticket, there is still time to claim yours! Securing your ticket means that you can attend the event without boundaries AND get the first...
The Creation of Employee Influencers
The digital evolution It began a number of years ago with ASOS choosing to weaponise their on-site models to take their pieces into ‘real’ life, evolving into something far more sophisticated in recent years. We no longer see product SKUs sitting in captions, but shoppable content utilising the brand’s...
Tech Digest Series: YouTube Prediction Tool and Facebook Using Reels
YouTube will recommend products to users This week, YouTube announced that it will be trialing product detection in videos. The app has been testing a series of features since January 2020, and this is the latest to be trialed in beta form in the US only. This new feature will...
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