“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
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New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
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Meet 9 Creators Breaking the Mould on TikTok
TikTok has opened up a new avenue for creators to express their individuality and creativity in a way that hasn’t before been possible. The aspirational aesthetics long associated with social content are becoming a thing of the past, as the app’s users embrace the imperfect over the perfect...
Are Creators Hesitant About Creator Funds? Pros and Cons From a Creator Perspective
Throwing money at the creator economy problem Social platforms are racing to set up funds to encourage creators to stay engaged and continue producing content. Pinterest is enticing creators with a $500,000 fund; YouTube shells out $100 million for top “Shorts” producers; since last November Snapchat has paid $1...
Children’s Internet Code and How Social Platforms are Preparing For It
In September 2020, the UK’s independent data authority, the Information Commissioner’s Office, introduced the Age Appropriate Design Code, allowing companies a year to comply following concerns relating to privacy, inappropriate advertising, and tactics to keep children online for long periods of time. The Information Commissioner’s firm decided...
How Social Media is Reinventing the Book Club
What comes to mind when you think of book clubs? Emerging from a weighty tome with a pithy comment, perhaps, sharpened during an inert middle section. Or get togethers over wine, where the book chat is somewhat incidental.
TikTok Community Invited to Use First Virtual Try-On Service: The Future of AR
JD and Nike have created this campaign in close partnership with TikTok’s Creative Lab. The 3D AR branded effect will allow anyone to try on all three colourways of the new Nike trainer. The TikTok community will be able to explore a fun new way to try out new...
TikTok Will Allow Influencer Marketing Agencies to Access First-Party Data
The process for influencer marketing agencies working with influencers on TikTok is becoming more seamless thanks to the rollout of the TikTok Creator Marketplace API. Marketing companies will be able to integrate more directly with TikTok’s in-house influencer marketing platform.
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