New UK Data Law Could Make Affiliate Tracking Exempt from Consent
However, there is work to be done if affiliate marketing is going to meet the necessary requirements.
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Instagram Influencer Market To Reach $5 Billion in 2020
Despite COVID-19, new research suggests the Instagram influencer market hasn’t suffered as much as other industries when comparing marketing budgets for sponsored posts and Stories on Instagram during Q1 2019 and Q1 2020. The market size in the first quarter of 2019 was approximately $1185 million and in 2020...
How Social Distancing is Sparking More Creative Content
For influencers and content creators, social-distancing has been a catalyst for creativity and content creation. The creativity of influencers isn’t a new phenomenon. However, social distancing has helped to illuminate the talents of this group and validate them as a viable and smart option for brands as strategies and...
Is There Too Much Tech in Influencer Marketing?
In response to this weekend’s news of social media colossal, YouTube, shuttering the self-service program included in their influencer marketing platform, FameBit, we were inspired to ask, ‘is there too much tech in the influencer marketing industry?’ Influencer marketing is a tool brands have been using for much longer...
Facebook Launches Shops to Help Businesses During Pandemic
Facebook has announced the launch of Shops – its biggest move into e-commerce yet. The new commerce feature will allow businesses to set up online shops on both Facebook and Instagram for free. The news was announced during a Facebook Live session with Mark Zuckerberg, who said: “If you can’t...
Disney’s Former Head of Streaming Becomes TikTok’s New CEO
Kevin Mayer, Disney’s former head of streaming, leaves to join TikTok as the first CEO at a time of explosive growth for the video platform. As well as his role at TikTok, Mayer will become chief operating officer at ByteDance, TikTok’s parent company. Mayer will provide a link...
Instagram Adds Guides Feature – a New Way to Discover Recommendations
Instagram has just launched a new Guides feature that lets creators curate content in a single location and provides a new way for users to discover curated recommendations on the platform. In light of the global pandemic, the first Guides will focus on wellness content. Guides can be found in...
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