Inside Awin’s Creator Ambitions and AI Innovations
Awin's CTO and CPO, Gary Reck, discusses Awin's AI and creator tools.
Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy.
Get the email newsletter and unlock access to members-only content and updates
Get started with our best stories
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
The latest posts only for subscribers
TikTok Unveils Debut TV Ad in UK
TikTok unveiled its debut UK TV ad campaign, called ‘A Little Brighter Inside’. Artists such as Tinie Tempah and Little Mix and chef Gordon Ramsey and Olympic star Tom Daley will feature alongside TikTok stars that have seen a growth in followers during lockdown. One of the TikTok stars appearing...
Influence for Good: The Talent Using Their Platforms For Positive Purpose
The last couple of months have been a testing experience for us all but there is light at the end of the tunnel. As I write this, we are anticipating a relaxation of the lockdown measures to be announced very soon, giving us hope that life will slowly start to...
Julius Acquires HYPR to Streamline and Scale Influencer Marketing
Julius Works announced the acquisition of HYPR Brands for an undisclosed sum. The two software solutions streamline, simplify, and scale influencer marketing for brands and agencies such as Nike, Revlon, and Pepsi. As a result of the acquisition, Julius will merge the best features of both platforms, including Julius’ detailed...
A Day in the Life: Ana Thorsdottir, Head of Business Development & Partnerships, EMEA at Tagger Media
During her time as head of influencer marketing at MediaCom for two years, Ana Thorsdottir consulted and worked with some of the biggest consumer brands including Mars, Coca Cola, Brand USA, Suntory, Shell and Boots, all while using the Tagger SaaS software that helped make her team more efficient and...
How Brands Should Work With Creators to Co-Create Meaningful Content and Partnerships
In uncertain times, we turn to trusted voices to help us navigate our world. We are each faced with a barrage of competing messages, advertisements, and news sources as the global pandemic has accelerated our intake of information (as well as misinformation). In response, we each curate our feeds differently...
CGI Influencer Lil Miquela Signs With Talent Agency CAA
Virtual influencer Lil Miquela has signed with talent agency Creative Artists Agency (CAA) as its first virtual client, according to Variety. CAA said it will work with Miquela in brand strategy and commercial endorsements as well as TV and film. The 19-year-old Gen Z CGI influencer was founded in 2016...
Recommended
