“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
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New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
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Case Study: Gifta on the Power of Influencer Gifting
In this case study Tom Higgins, co-founder at specialist influencer gifting agency, and Influencer Marketing Show London sponsor, Gifta, draws on his experience working with long-term partner Gosh! Food to provide tips for running a successful campaign. Gifta and Gosh! Food has run multiple campaigns this year with 320 micro-influencers...
Exploring the Influencer Fast Fashion Edit: Are Influencers the Future of Creative Directors?
While some social media platforms take time to gain momentum, Instagram successfully tapped into people’s desire to share photos from the get-go. Within two years of its 2010 launch, Facebook had parted with $1 billion in cash and stocks to secure its purchase. And it didn’t just rival...
Network with the Experts at #IMSLDN21
With eight days to go until #IMSLDN21 kicks off at Old Billingsgate, it’s time to ensure you’re aware of all of the networking available that will be open for you to mingle and chat with new and old connections. Here we let you know where and when to...
A Day in the Life: Brittani Kagan, Head of Talent Partnerships, Portal A
Brittani Kagan made her entrance into the influencer space when she started in the mailroom at APA Talent agency in 2011. To begin with, Brittani had little conception of the digital world other than seeing a couple friends getting jobs as talent managers at multi channel networks, but now, she is t
Top 3 Influencer Marketing Campaigns by E-Learning Companies
In this article, we will browse through the three most popular ways to promote e-learning services: using the industry influencers, integration to the video content, and mentioning in comments. 1. Online reviews by the industry influencers This way looks quite obvious: find a person who is sufficiently respected in the...
Download the Official Influencer Marketing Show App Now!
The brand new and improved #IMSLDN21 app is now available for attendees to download. Whether you’re visiting the show in person at Old Billingsgate or tuning in virtually from across the globe, there are many opportunities to network, explore, and connect via the app. Connect and network with peers...
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