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TAKUMI Launches New Creative Division, TAKUMI X

Influencer marketing business TAKUMI has today announced TAKUMI X – a new creative division with a creator-led approach to influencer marketing. According to TAKUMI’s latest report, 44% of consumers in the UK, US and Germany agreeing that branded content is boring and uninspiring. With marketers struggling to create effective campaigns...

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Impact Acquires Influencer Marketing Platform ACTIVATE

SaaS platform, Impact, has today announced the acquisition of ACTIVATE, an end-to-end SaaS platform in the influencer industry for influencer discovery and campaign management. Impact’s Partnership Cloud automates and simplifies the process of discovering, recruiting, onboarding, optimising and reporting across all types of partnerships so now, with ACTIVATE’s...

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