Belgian Court Declares IAB Europe's TCF Illegal Under GDPR: What This Means for Marketers
The ruling raises some pressing questions around performance and affiliate marketing efficacy throughout the UK & Europe in coming years.
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COVID-19: The Coming of Age for In-App Shopping?
COVID-19, the topic on everybody’s lips at the moment. Turning the world on its head, the virus has spread globally and changed the day-to-day lives of billions. Its force has been felt across society, and almost all businesses have had to completely rewrite their strategies in reaction to the...
DBA and chloédigital Launch “Your Live Guide” so Creators Can Promote Instagram Live Content
With Instagram Live views accelerated by 70% during the first week of April according to Facebook, influencer marketing agency Digital Brand Architects (DBA) has partnered with web design start-up chloédigital to create “Your Live Guide.” The “Your Live Guide” website is branding itself a “TV guide of live content” and...
How Brands Can Optimise ROI with YouTube Influencers
YouTube has over two billion users worldwide and is the world’s second most-visited website. Naturally, YouTube is a great choice for brands to partner with marketing influencers. Improved ROI, SEO uplift, increased traffic, expanded social reach, and a more diverse marketing strategy are just some of the advantages of...
First Beauty Line by TikTok Creators Arrives
The first TikTok influencer beauty brand has arrived. With the help of Gen-Z influencer agency Fanbytes, TikTok ‘twinfluencers’ Shanae and Renae Nel AKA the Nel Twins have launched the Gloss Twins – a Bible-themed line of lip glosses. With 1.2 million followers on TikTok, the 20-year-old ‘twinfluencers’ often post dances...
What Does Success Look Like in Influencer Marketing?
In an increasingly digital world, more brands are turning to influencers to build an online presence and connect with consumers. But gauging the impact of your efforts can prove challenging. Did that hashtag campaign actually win you fans? Will the beauty gurus testing your new face serum really make it...
Instagram Redesigns IGTV to Focus on Creators and Discoverability
Instagram has redesigned the IGTV app to promote creators publishing long-form video content and change how IGTV videos can be shared to Instagram Stories, focusing on creators and discoverability. The new IGTV homepage features a popular creator at the top, which will be based on who they follow and what...
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