Real Reason Ben & Jerry’s Co-Founder Jerry Greenfield Departed, and What It Means for Unilever
Jerry Greenfield, co-founder of Ben & Jerry’s, has stepped down after nearly five decades after political disputes with Unilever.
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IMG Models Announce TikTok Partnership
The popular app continues to build its influence in the fashion industry.
Shopping Video is launched by rewardStyle’s Shopping App
While the medium is not new, video content exploded in 2020. Fueled by the challenges from COVID-19 and multiple lockdowns, video has become a lifeline to the outside world. Influencers’ status as a trusted guide has continued to grow at an accelerated rate. Research found that online video is a...
Lolly: Short Form Video and Dating Combined
Watch out Tinder, a new dating app is on the scene.
5 C’s to Remember when Communicating During a Crisis
1. Consumer If you want to build a stronger relationship with your community at a time when people are feeling isolated, adopt a people-first approach by putting your consumer at the center of your strategy. Think about their needs, challenges, and wants. By adding value to your community in difficult...
Influencers Drive Public Health
YouTube commits to pushing health content with influencers leading the charge.
Audience Overlap in Influencer Marketing
The onset of the COVID pandemic increased the screen time of the general public. People are spending more and more time digitally than in the real world. In order to make use of this increased time, brands are increasingly recruiting influencers and content creators for audience engagement. The industry itself...
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