Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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Tech Digest Series: Clubhouse Funding, Instagram Accessibility, and Facebook Messaging
Clubhouse boosts creator content with show funding After over a year of the Clubhouse app being exclusive to iOS users, Clubhouse is now available to those using Android, and the team behind the app are working to further push its popularity. With the opportunity for more creators to now explore...
The Rise of Kidfluencers
The rise of child influencers – known as ‘kidfluencers’ – is a phenomenon that has left parents across the globe facing difficult decisions. On the one hand, a successful kidfluencer can pursue their passions, have experiences their peers can only dream of, and even become financially secure at an age long before...
Influencer Events are Returning – What’s Coming Up?
With vaccinations being rolled out across the globe, and Covid infection rates decreasing, we are starting to see glimpses of normality returning. Where brands have been used to connecting with influencers via video link for the past year, we are now beginning to see the different ways that brands are...
A Guide to How AI Can Help Brands with Influencer Marketing
It’s time to look to artificial intelligence (AI) in influencer marketing. Although the influencer marketing sphere is teaming with human experts, AI can help brands in the following ways: * Finding the right influencers * Suggesting helpful workflows * Bringing relevant content and trends to the surface This quick guide will dive...
A Day in the Life: Hannah Wolff, Head of Social Media Management at Born Social
With a decade’s experience working in social for brands such as ASOS, Cult Beauty and Three, Hannah Wolff is now in the role of head of social media management at Born Social. Hannah’s role allows her to unite her experience across influencer marketing, community building, paid media and social cont
The Differences Between Instagram and TikTok for Creators
We are constantly questioning whether short form video content, more in depth video discussions, or engagement through Instagram posts and stories are the most successful tools for successful influencer marketing.
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