“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
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New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
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What Do We Know About Amazon's Clubhouse Competitor So Far?
The live audio world is expanding. With Clubhouse hitting it’s peak moment of popularity earlier this year, platforms such as Twitter, which launched Twitter spaces, and Facebook, which launched Live Audio Rooms, have also tried their hand at breaking into the social space.
Further Than the Grid: the Success of Influencer Founded Brands
Within the sectors that were early adopters of influencer marketing and have often led the way, such as fashion and beauty, long have creators themselves pursued paths to become at the heart of their very own brand with successful track records. Looking at a few of the extreme success stories...
Employee Branding: Employee Social Media for Brand Amplification
Employee branding is a must in the marketing plan of big companies, whether they are B2C or B2B. For more than a decade, corporations, organisations, and companies with a certain number of employees in the United States have implemented an employee branding programme within their branding strategies. In Europe, however,...
The New Era of Influencer Campaign and Business Management
The influencer marketing space and its top-tier agencies witnessed incredible growth in the course of the past few years, with its peak still being nowhere near. The progress and growth this industry has seen is extraordinary, bringing a lot of opportunities for numerous players involved. But the increasing number of...
WTF Series: WTF are Adorkables?
To understand Gen-Z brands, first, you must understand Gen-Z. Without wanting to make too many sweeping generalisations, one thing that is undeniable is this group’s inability to ‘colour within the lines’ and to accept anything as binary just because that’s the way it’s been done before. This...
A Day in the Life: Dr. Rick Henrikson, CEO & Founder of Ongo
Rick Henrikson is the CEO of Ongo, a company building a no-code platform that helps creators easily launch and grow their own businesses, starting with branded mobile apps for health and wellness experts. Rick started Ongo a few years ago after recognising a need for more science in the consumer wel
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