“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
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New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
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How Marketers Can Best Utilise Influencers to Reach the Gen Z Audience
A recent report around the elusive Gen Z titled ‘Smashing Demographic Stereotypes: How Gen Z Connects with Brand Advertising’ somewhat surprisingly found a major conflicting view on influencers. The conflicting response underlines the challenges advertisers have with influencers.
The Convergence of Influencer and Affiliate Marketing
The growing popularity of social media channels has led to the rise of the influencer, a relatively new marketing phenomenon. Influencers have rapidly come to play a vital role in a brand's marketing mix, offering top-of-funnel brand exposure, compelling content to use across paid and owned channels
Research Reveals That Christmas Marketing Needs To Be Early This Year
Research compiled by MediaCom Manchester, the team that was behind the launch of online value retailer Studio.co.uk’s new #TeamEarly Christmas advertising campaign, which launched 100 days before the big day, has highlighted its key findings into Christmas 2021 trends. Millions of brands and retailers rely on the...
What’s Got Us Talking In October?
The Influencer Marketing Trade Body will professionalise influencer marketing Officially launched at the Influencer Marketing Show London last week, the Influencer Marketing Trade Body (IMTB) has been developed by a team of industry experts to futureproof the influencer marketing industry, ensuring it continues to grow sustainably and professionally. Talking Influence...
A Day in the Life: Lindsay Jerutis, Managing Director, ShopStyle Collective
After spending a few years growing a content and commerce business at a traditional media company, Lindsay Jerutis began her role as the General Manager of ShopStyle Collective almost two years ago. We found out how Lindsay applies her previous experience and passion to her GM role.
Instagram Sticker Links Available to All Users as Social Commerce Booms
Until June, swipe-up links on Instagram presented a great way for users with 10,000 followers or above, namely influencers and celebrities, to share external affiliate links with their followers. It was at this time that Instagram started testing link stickers for these users, allowing them to include tappable hyperlinks...
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