Netflix Acquires Warner Bros, Building a CTV Powerhouse
What does the major acquisition mean for performance marketing?
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What Will Be the Key to Influencer Marketing in Europe in 2026?
According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.
Introducing PI LIVE Level Up: Bringing Partnerships Closer to Home
PI LIVE is coming to Bristol on 26th March 2026…
Agency Wins: Optimise and MG OMD Lead Halfords Group Affiliate Programme
Plus, Lodestar win two new clients and AMPC secures KLM Royal Dutch Airlines.
Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals
As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.
Don’t Go! Redefining Affiliate’s Role in Retention
With Black Friday over, affiliates should focus on retaining new customers beyond the holiday spree.
The Real Problem with Browser Extensions
Andy Cooney argues that the real issue isn’t soft cookies, but the flood of hidden browser extensions quietly claiming commission without advertisers knowing.
OpenAI Experiments with Marketplace Ads in ChatGPT
Marketplace-style ad features have been spotted in ChatGPT’s Android beta. Rollout to the public has not yet occurred, but the ad layer appears to be just around the corner.
Ryan Hudson Talks LLM Ads, OpenAI Marketplace, and Why Last-Click Must Change
ZeroClick Founder shares his vision for the future of AI monetisation. Hudson breaks down where opportunities lie and where the old rules are rapidly fading.
Once and for All, Are Creators Really Earning More in 2025? Here’s the Data
Creator pay rates are like the wild west. Are rates doubling, or are they struggling behind the scenes? In our chaotic industry, who is winning?
FMTC Acquires Affistash to Strengthen Affiliate Recruitment Capabilities
Affistash Co-Founder describes the move as a new “milestone.”
UK and Australian Influencer Marketing Bodies Form Alliance: What Does it Mean for Influencer Marketers?
The UK’s Influencer Marketing Trade Body and the Australian Influencer Marketing Council have formalised an alliance designed to strengthen the creator economy.
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The Rise of Gigfluencers
Society’s perception of the quintessential influencer is changing. Influencers no longer have a stigma of just being young, white females that are into fashion and beauty. We’re now seeing more people from more walks of life find ways to monetise their content and promote brands, products and industries...
Ofcom to Gain New Online Safety Powers Following Government Bill
For the first time, Ofcom will be able to enforce new regulations under legislation for social media companies that will force them to protect children, stop racism and hate speech, and safeguard people’s democratic rights. Ofcom will be given the power to fine companies up to £18 million, or...
YouTube Shorts Fund and TikTok Shopping Evoke New Competition
In just a few days, we have seen announcements from both YouTube and TikTok who are launching new funds and features in order to become the app that can offer its users the best experience. Youtube set to pay creators $100million for using Shorts, its TikTok competitor Since YouTube launched...
Can Creators Strengthen Relationships with Their Community with Exclusive Paid Subscriptions?
But if a creator wants to get paid fairly for their work, while also engaging with their audience on their own terms, how many options do they really have? More recently, social media platforms have slowly begun to embrace the idea that creators should be properly compensated for their content,...
What TikTok Made Cool: Slow Fashion
Seeing creators and influencers haul many items sometimes multiple times a week, whether they are gifted or purchased is not relatable to the average consumer. It is hard for audiences who do not have the same income as these content creators to keep up with the speed of trends and...
#MentalHealthAwarenessWeek: How to Engage Online
The Mental Health Foundation launched the event 21 years ago and has continued to take place yearly, each year focussing on a different theme. The theme for this year is nature, so those who want to focus on improving their mental health and have more conversations on the topic are...
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