“The Rate of Change is Exponential”: Nick Fletcher on Consumer Journeys, Tracking and Industry Convergence
If 2025 felt like a year of transformation, strap in, the waves will only get choppier.
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New Affiliate Code of Conduct Aims to Standardise Software Guidance
The Code follows a big year of industry debate amidst browser extension controversy.
Instagram Announces Huge Affiliate Link Update to Increase Earning Chances for Creators
Yesterday, Head of Instagram Adam Mosseri took to Instagram to announce a huge update to affiliate links on Reels.
Influencer Calls Out Bill Gates’s Daughter Trying to Negotiate Rates With a 'Super Limited' Budget
Influencer Kacie Margis has called out Bill Gates's daughter after allegedly receiving a DM. negotiating rates.
Billion Dollar Boy’s Joele Forrester on How to Write a Winning Entry at the GIMAs
Having written multiple award-winning submissions, Joele Forrester has helped secure major wins for the agency and its leadership team.
GPMA 2026: Reimagining How Industry Excellence is Recognised
Now in their tenth year, expect the unexpected at the 2026 Global Performance Marketing Awards.
YouTube Launches New 24/7 TV Stations Feature to Stream Coachella Live
YouTube is launching Stations, a new feature designed to stream Coachella 24/7.
Affiliates, To Stay Relevant, Move Beyond Mere Execution
Affiliate marketers need to understand the nuance behind the numbers and relationships, says Alexandra Gogalniceanu.
Levanta Acquires Affiliate Network Perch+
The acquisition brings Perch+'s network of sellers and affiliate partners into Levanta’s platform.
Beyond Discounts: Unlocking Deeper Member Engagement and Commercial
In a discount-driven world, the most powerful partnerships don’t stop at the checkout. They create moments, stories, and communities that live far beyond a single transaction. Drawing on Blue Light Card’s experience partnering with over 20,000 brands, Neil Caldicott, Chief Marketing Officer, Blue Light Card, shows how...
APMA Seeks to Tame Subnetwork Wild West with Code of Conduct
The Code of Conduct will have a specific focus on transparency, the APMA shared.
Monthly Top Line - March 2026
The who’s who of appointments, promotions, and job shake-ups.
Cameo Bets on TikTok Creators to Revamp its Platform
Cameo is gunning for a comeback, with TikTok by its side.
Creators Can Now Get Paid Instantly as Billion Dollar Boy Unveils New Payments Platform
Billion Dollar Boy is doubling down on infrastructure for the creator economy with the launch of Creator Payments.
Useless Piles of Sh*t and a Celebration of Partner Marketing
It’s time to break free from enshittified monopolies, says Adtraction CEO Simon Gustafson.
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Department for Education Launches the UK’s First AR Career Fair on Snapchat
The Department for Education (DfE) has launched the UK’s first AR career fair with Snapchat to support its ‘Get the Jump’ campaign. The campaign has been devised to help young people understand what their education and training choices are and to help them get the best start to their...
A New Strategy for Attribution in the Privacy-First Internet
Digital marketing is facing a seismic shift with the old methods of tracking media campaigns via cookies coming to an end. In this new privacy-first era, the question is how do you effectively attribute sales and revenue performance to your advertising spend? The new world requires a more strategic approach...
How Can You Take Home an Influencer Marketing Award? The Judges Share Their Tips…
The Influencer Marketing Awards ceremony is taking place on 9th June at the glamorous Sheraton Grand. If you would like to see yourself standing on the stage collecting a trophy for your team, then who better to share their advice on what makes a stand-out entry than those who selected...
OnlyFans is For Everyone
Founded in 2016, OnlyFans was launched as a platform inclusive of content creators from all genres, allowing them to develop authentic relationships with their fanbase and monetise their content on a subscription basis.
TikTok Adds Vamp to the TikTok Marketing Partner Programme
Brands that work with Vamp and other members of the TikTok Marketing Programme are able to obtain TikTok creators’ insights in a more automated and scalable way. Marketing partners are able to vet communities of creators, adding them to the TikTok Creator Marketplace, giving brands peace of mind that these...
How to Ensure Accountability as Influencer Marketing Matures
More than two-thirds of marketing professionals were concerned about influencer fraud in 2021, highlighting the need for robust verification standards. For marketers, being able to build effective strategies, implement optimisations, and minimise brand risk are high priorities; while for creators, verification helps to build trusted brand partnerships and grow their...
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